Judicial Decisions Essay Example | Topics and Well Written Essays - 3000 words

Judicial Decisions - Essay Example In addition to this there seems to be differing schemes protecting both the landlord and the tenants found in the distinction of the equitable and legal leases. The distinction becomes extremely important as if an interest in land is found to be a lease then one is protected by the Rent Acts, while the licence seems to encompass only limited rights as according to the terms of the arrangement between the parties with minimal state intervention. It is one of the fundamental themes in accepting what a lease is that the period identified in the arrangement between the landlord and the occupier is for a fixed term. In Lace V. Chantler [1944], it was held that a lease for the duration of a war was not a certain period as one could not surely envisage when the war would be over, thus this would be a licence revocable when the war would be over. However, even a short term, for instance a month to month agreement would seem to be satisfying the requirements of the LPA 1925 as each party holds power by notice to determine the continuity of the lease at the end of each month and this saves the arrangement from being uncertain. (Prudential Assurance Co. Ltd v London Residuary Board [1992]) Even time sharing agreements have been held to be tenancies recently (Cottage Holiday Associates Ltd v. Customs and Excise Commissioners [1983], Smallwood V. Sheppards [1895]). Perhaps even here, the underlying fact remains the intention of the par ty which could be evidenced by virtue of the mode of payment and the time period even though this is not an essential element (Ashburn Anstall v. Arnold [1989]). The concept of exclusive possession is also a very important one in the determination of a lease. Essentially, where the occupier could exclude anyone at all and is free to use the land as he wants subject to certain restrictions, this arrangement could easily be termed as a lease. Where a landlord had rights reserved to enter the premises, empty meters and change linen, it was held to be a licence (Appah v. Parncliffe Investments [1964]. A similar analogy could be drawn with the occupation of rooms in hotels and motels. It is normally quite clear to the occupier that he does not have the rights of a tenant with regards to the room he is occupying and his rights only stem from and are limited to the service contract concluded between him and the hotel, etc. Hence, the traditional distinction between a lease and a licenc

Marxism Global Political Economy

Marxism Global Political Economy This paper is aimed at addressing and evaluating the theoretical perspectives of Liberal and Marxist ideas, as well as investigating their theoretical perspectives in relation to International Political Economy (IPE). Researchers studying IPE use a variety of theories for different purposes, such as predicting the stability of economical situations, or predicting economical growth of a state among others. Other political and economical analysts argue that valid predictions are almost impossible because there are too many factors that may have particular influence on the events. Nevertheless, all these people utilize their theoretical knowledge in attempt to get an understanding of the world. However, it is worth questioning the reason for such rich variety of theories being out there. According to Robert Cox (1986), there are two reasons: Theory always has a goal and serves the interests of particular people. For example, the goals of liberal theories are concerned with establishing cooperation and increasing capital, while critical theories (also labelled Marxist) are focused on removing the economic, gender or environmental differences within the society. Both Liberal theories have emerged in the 19th century in Britain during the period of industrial revolution in response to monarchical absolutism. Later in 19th century, Marxism has emerged as a response to the liberal thought. Wealthier states and individuals tend to favour liberal theories, which are in line with their interests and do not threaten their comfort, while those who are less satisfied with their socioeconomic position tend to adopt the critical theories point of view. It is worth noting that it is difficult and almost impossible to prove a theory right or wrong, therefore, evidence can be interpreted in different ways depending on ones goals and views (OBrien Williams, 2007). Therefore different conflicting theoretical perspectives, such as Marxism and Liberalism, have developed. Marxists an d Liberalist mainly differ in their views about the role of individual and role of state in IPE (Raico, 1992). Liberals are concerned about variety of actors ranging from a single individual to particular interest groups, firms and corporations, to state. Nevertheless, liberals starting point for analytical evaluation is the individuals needs; this idea is at the core of neoclassical economic theory. Therefore, liberals look at behaviour of states, firms and individuals in order to analyze global economy, while keeping in mind that the individual is the main actor. The idea is that individuals in their pursuit of self-profit within the competitive environment will benefit and therefore will increase the benefits economic exchange for the masses. Companies and firms play a very important role for the liberals, as they are perceived as a source of economic expenditure and wealth (Jackson Sorensen, 2003). As mentioned above, they believe that state cannot stand as a single actor, due to the idea that it is being influenced by many different factors. Liberals express negativity towards state, si nce they believe that politics should not get involved into the economics. They also, believe that if the market will be free of political influence, which is seen as the force that is distorting the benefits while producing additional costs to the market participants, and will not interfere with the consumption, production and exchange mechanisms then everyone will benefit. Economic liberalists Friedrich Hayeks (1992) slogan laissez-faire is a good example of the liberal view in relation the state. Pluralist (liberal) approach suggests that cooperation is the key and the way forward where people and states can benefit, opposed to the conflict suggested by class-analytic (Marxist) approach. They argue that conflicts should be avoided, and a peaceful resolution should be found through the course of action and agreement of sides that will benefit both, as in liberal view, the world political and economical mechanisms are interdependent rather than anarchical (Connell, 1995). Transnati onal Corporations (TNCs) are believed to benefit both host and home countries, where it boosts economies of host states by means of transfer of capital, access to market, and technology, as well as benefiting the home country where TNC is seen as a mix of capital management skills and technology. Such perspective is referred to as positive-sum game and the idea is that by means of cooperation everyone benefits and prospers. Liberal theorists highlight the fact that in their view the market is located in the centre of economic life and economic progress, which occurs because individuals are pursuing their goals. A liberal theory of comparative advantage suggests that even if one country is producing more goods than another country, trade between the two countries will benefit both. This view is opposed to Marxist theory of zero-sum game, which claims that in order for one to gain the other has to lose. Famous Liberal Political Economists, such as David Ricardo and Adam Smith advocate d state non-interference in free trade and economy. Various well-known slogans have emerged during that period, such as laissez faire (the doctrine of unrestricted freedom in commerce) and mà Ã‚ ¾ndà Ã‚ µ và Ã‚ ° de lui-mà Ã‚ µmà Ã‚ µ (the world goà Ã‚ µs by itself) (Raico, 1977). Contemporary global political economy is mostly being governed according to the principles of liberal ideology. Most forms of economic activity are functioning according to the liberal rules and policy regulations and are based on the goal of free trade. It is evident that nowadays money flows almost freely in and out of countries via stock markets, banks, and big financial corporations. Nowadays liberalism cannot be described with a unitary definition, as different liberal movements have deviated from the core theoretical ideology of liberalism to certain degree thus producing neo-liberal theories that are somewhat different from the ones described by founding fathers of liberalism. It is worth remembering Fukuyamas (1989) work and his speculative prophesy of the end of history, where he argued that liberalism is about to become an only ideology of upmost significance thus ceasing the conflict between the theorists of global political economy. Despite Fukuyamas statement, today, aft er 22 years China one of the most developed economies in the world is still a communist state, as well as few other countries. Nevertheless, most of the countries in the world are dominated by private businesses and corporations with some involvement of the state, as described by Keohane (2002). Liberals suggest that open markets will produce more wealth and will aid economies expenditure around the globe benefiting the humanity. Economic failure is believed to be triggered by the disruptions caused from involvement of the state into the economy. Therefore, liberals are promoting globalization, which they perceive as a force of good that removes artificial boundaries and facilitates growth of production thus contributing to overall wealth of the society (Helleiner, 2003). A set of critical theories have emerged in response to growing popularity of liberalism in 19th century. Unlike liberalists who are looking at individuals and states, these theorists are looking at other units of analysis. The main units of analysis in Marxist theories are class and interest of working class rather than state. Karl Marx and Friedrich Engels are the founding fathers of this political movement and the ones that unleashed the conflict between capitalists and workers. Resolution of this conflict was possible only if workers seized power (Marx and Engels, 1848). Marxist writers reject the significance of the individuals of liberal theory, and focus on the significance of the class instead. Marxists perceive capitalist relations being inherently exploitative (Raico, 1992). There has been a lot of debate in relation to definition of class in the literature; therefore, in this paper class is defined according to OBrien and Williams (2007) as à Ã‚ °rising from à Ã‚ ¾nà   µs pà Ã‚ ¾sitià Ã‚ ¾n in the structurà Ã‚ µ of prà Ã‚ ¾ductià Ã‚ ¾n. Karl Marx himself seen the society as a multi-layered cake, with the bourgeoisie (capitalists) sitting on top, owning and controlling the means of production, and proletariat (workers), who sell their labour to the capitalists as a bottom layer of the cake. Therefore, Marxist followers suggest that the firm and the capitalistic regime itself are exploitative and unfair in relation to working class. Marxists see transnational corporations (TNCs) as tools of oppression and exploitation of the working class, because of their power to centralize and concentrate capital, while expressing the dominance, which is the key feature of imperialism (monarchy). Such perspective suggests the state is representative of class interests and not the communal interests. In this respect, the state has a role of executive committee of the ruling class and sometimes referred to as an independent agent of exploitation by som e Marxist writers (Conway, 1987). This idea of exploitation and dominance among the societies and within them is central to Marxist theories global political economy. According to class-analytic approach to global economy, under capitalism workers are not fairly rewarded for their labour, economic relations are being conflicting and unstable. Meaning, that consequently, the rich will become richer and the poor will become poorer and the gap between the bourgeoisie and the proletariat will continue to increase (Gilbert, 2008). Such economical relations are believed to lead to decrease in wages of labourers, uneven development, as some centres increase their capital and growth at the expense of others, which in its turn leads to conflicts between countries, as well as insufficient consumption and overproduction thus affecting social stability and producing fluctuations in the business sector (OBrien and Williams, 2007). For example, dependency theory suggests that poor countries have faced barriers to further development as the consequence of being economically exploited by developed countries (Dos Santos, 1970). This refers to a zero-sum game described above. Therefore, the conflict between states is unavoidable because of the drive for profit. Consequently, liberals seek protection of their state, which in turn leads to conflict and war. For example, the famous Marxist theory about imperialism written by Vladimir Lenin (1917/1969) encapsulates two explanations of capitalist development. First part of his theory is concerned with growth of financial capital and the coalition of industrial capital and finance to form monopolies that sought to produce profit by means of overseas lending. The second part of Lenins theory is concerned about insufficient consumption in domestic market. Insufficient demand on domestic markets has forced capitalists to enter foreign markets due to inability to maintain their profit rates. Such perspective have lead Lenin to a conclusi on that such competition would inevitably lead to conflict and consequently to war. Marxists also tend to argue against globalization, which in their view represents an ideological intervention into global economy, which acts in support of free markets as well as a tool used to pursue interests of the capitalist power over labourers. Some researchers argued, that globalization facilitated by the neoliberal political movements is an instrument of global management and liberalization and is based on misinformation and deception of the masses (Cox, 1996; Gill, 1993). Another clash between the ideologies has occurred in the 21th century, when members of world elites have tried to alter constitutional laws in favour of neoliberal principles in various institutions, including International Monetary Fund and World Trade Organization. Neoliberals met the opposition of social political movements trying to protect environmental policy, raise work standards, and facilitate gender equity and seek economic justice (OBrien and Williams, 2007). According to economic liberals, market economy is the way to prosperity for all, and should be run according to its own economic laws without the interference of the state. Global market economy is a sphere described by a positive-sum game model, which advocates that economic exchange will maximise profits of firms, individuals and households, and consequently all members of society will benefit from it. Marxists see the economy as an instrument of exploitation of lower social classes (workers); these interactions are highlighted by the inequalities between proletariat and bourgeoisie. Critical theories advocate, the political strategies are being determined by socioeconomic context. The class that exercises economical power also controls the political power of the state. Marxists believe that capitalist development is uneven and is bound to produce conflicts between states and individuals. Global Political Economy can be defined as the relationship between states and markets on an international scale. Research of this relationship has given birth to conflicting Marxist and Liberal theories discussed in this paper. As it was already mentioned above, each theory serves the interests of particular groups of people with particular goals, and unless the major part of the international political society will come to some sort of an agreement and find a way to cooperate, conflicts will always emerge, and conflicts will always result in losses for someone.

Being a Vegetarian Essay -- Argumentative Persuasive Food Health Essay

Being a Vegetarian "Animals are my friends and I don't eat my friends." -George Bernard Shaw Vegetarianism used to be an unusual lifestyle choice. Today it is becoming more common and accepted by mainstream society. While there are many reasons for choosing a vegetarian diet, the most important are health reasons, environmental and economic reasons, and, above all, ethical reasons. Health reasons alone are sufficient grounds for becoming a vegetarian. Research has shown that we do not require meat in our diets and that it is actually healthier to avoid meat. Meat is high in saturated fats which are known to cause clogged arteries Cultures that consume less meat than North America have much lower cholesterol and lower rates of heart disease. For example, Japan used to have a lower incidence of heart disease, as well as cancer, before meat consumption increased. There is also reason to believe that humans have naturally evolved to be herbivores, rather than carnivores. Human teeth resemble the teeth of other herbivores, and human intestinal tracts are long, unlike the short intestines found in carnivores. What is natural is usually healthier, and people who become vegetarians frequently report a feeling of increased energy and well being. There are also environmental and economic reasons for becoming vegetarian. Some people are not aware of these reasons, but a lot of environmental destruction is linked to meat production, especially cattle farming. Huge areas of f...

Television and Media - Effect of TV In The Age of Missing Information :: Exploratory Essays Research Papers

The Effect of Television In The Age of Missing Information Bill McKibben, in his book The Age of Missing Information, explores the impact of television on modern cultures both in America and around the world. In the book McKibben carries out an experiment; he watches the entire television broadcast of 93 separate cable channels for one entire day. In all McKibben viewed 24 hours of programming from 93 separate cable stations, that is more than 2,200 hours of television. His purpose in this formidable undertaking was to determine how much actual information that was relevant to real life he could glean from a day of television broadcasting. McKibben also spent a day camping alone on a mountain near his home. Throughout the book, McKibben compares the two experiences, contrasting the amount of useful information he received from nature, as opposed to the amount of useless, hollow information the television provided. He goes on in the book to make several very important observations about how the television has fundamentally changed our culture and lifestyle, from the local to the global level. Locally, McKibben argues, television has a detrimental effect on communities. The average American television is turned on for eight hours every day. For a third of the day, every American household is literally brainwashed; bombarded with high-impact, low content images which mold the mind of the viewer into whatever the broadcaster wishes. The problem with television at a local level is that it replaces the innate human desire for contact with other humans in a community. Instead of relying on friends, families and community for the day-to-day stability needed to carry on a normal life, American's switch on the television. CNN, the Discovery Channel, Oprah, and Friends, all replace an actual community with a virtual one which in some ways is better than an actual community. In the seductive world of television, someone is always there at 6:00 relating the news. When people begin to rely on the television for the news, weather, entertainment, and companionship, they begin to become less interested in what is going on around them in their community. Take and example which McKibben cites in his book. In the early 1900's people were extremely interested in politics. The American democracy was in full swing and as literacy and education climbed, so did the turnouts at the poles. But ever since the induction of the television into

The Reason of Marshall Plan

In June 5th, 1947, Marshall declared a famous speech in Harvard University. The idea of providing economic aid to the all Europe came on the scene. Between 1948 and the end of 1951, United States channeled $12. 3 billion aid to Western Europe including grants, loans and in-kind transfer. The effects of Marshall Plan are all-encompassing, for example, contributing to the cold war, helping the recovery of European economy and European integration. Someone called in question about its necessity, someone embraced it as the saver of the world.It is wondered what is the deep reason that pushed America to launch the plan. Though many scholars have written about this topic, this paper will call for reassessment of the existing literature based on recent findings, new methodologies. This essay will specifically argue that the main reasons of the launch of Marshall Plan are the threats of communism and the interweaving interest’s network of America and Europe. In the first part, it will display the urgency of 1947 European crisis. In the next part, it will focus on the threats from the communism and inferred with the Truman doctrine declared before.Next, it will analyze the short-term and long-term interests that America could gain from the plan. After the World War II, the Europe showed a sign of fast recovery at the beginning, and soon faced with increasingly worsening situation. Within several months after the war, through large scale reconstruction of the infrastructure, the industry recovered quickly. People were drowned in the prospect of peace and happiness of a fresh start. However, the limits on the raw material and lack of the energy supply constrained the recovery soon.Further worse, during the winter of 1947, because of the heavy snow, roads, bridges, rail links, and water ways were impassible, hindering the obtaining of raw material and transportation of the products. The thawing snows also flooded coal mines, making the production of steel fell backw ard significantly. The summer of same year, was called the hottest and driest since records began, and the drought reduced supplies of hydroelectric power. Disillusionment of hopes and desperation hung over people’s hearts. The European crisis of 1947 was more than the misfortune of natural disaster.The disappearance of Germany from the economy is a deeper reason beneath the desperation. During pre-war period, Germany was the main market of European economy. By 1939, the Germany held 38% of Greece exports and one third imports. During pre-war period, the German Ruhr area exported large amounts of coal to France used for the production of steel. Substitute for Germany, America became the main exporting country to Europe. However, another problem came, the dollar crisis. Most European countries imported large amounts of food, coal and raw materials from America, but they have nothing to sell back.France carried $2049 million of payment deficit for buying coal from America annua lly. The heavy national debts carried by the country brought about the inflation and eroded the confidence of currency. Marshall said in his radio speech: ‘the patient is sinking while the doctors deliberate. So I believe that action cannot await compromise through exhaustion. New issues arise daily. Whatever action is possible to meet these pressing problems must be taken without delay. ’ Marshall claimed that the severe of crisis of Europe and the disagreement between two blocks pushed Marshall or the America to make such choice.Though the plan was initially directed to both eastern and western European countries, it is argued that Marshall knew the refusal of Soviet Union in advance, because soviet had been always against any activity of Germany industry construction and stressed the importance of reparation. Hitchcock argued in his article that the primary trigger of the Marshall Plan was ‘the failure of American policy in occupied Germany’ and the ambi tion of the European recovery developed later. In addition to the economic crisis, the political situation was especially not going well for America.The initial hope for fast recovery was downgraded into the desperation of living. The situation of capitalism was between the beetle and the block . The failure of post-war government turned out to provide a good opportunity for communists. Especially students and working class valued the communism as the only party that could bring a totally different world, create a classless society. As Kenan wrote in his memoir, ‘the pall of fear hanging over Europe in 1947 was preparing the continent to fall, like a ripe fruit, into Stalin’s hands. ’America used the plan as an economic barrier to soviet expansion. As said in a CIA report in April, 1947, ‘The greatest danger to the security of united states is the possibility of economic collapse in western Europe and the consequence accession to power of communist element. ‘ Looking back the Europe in 1957, there are guessing that at best, the Europe would be in decades of poverty and struggle; at worst, Europe will collapse back into civil war, fascism and communism. Truman doctrine is released before the Marshall plan and closely related to the plan.In 1947, March, President Truman told the US congress ‘to help free peoples to maintain in their free institutions and their national integrity against aggressive movements that seek to impose upon them totalitarian regimes. This is no more than a frank recognition that totalitarian imposed on free peoples, by direct or indirect aggression, undermine the foundation of international peace and hence the security of the united states. ’ The Truman doctrine was declared as a proposal to provide economic and military aid to Greece and Turkey for fighting against local communists, or as he named, ‘totalitarianism’.Compared with Truman doctrine, Marshall Plan focused more on the economic aid and the recovery of Europe. However, there is still similar intention between these two plans. If the Truman doctrine is the explicit counterattack to the soviet expansion, the Marshall plan is the implicit one. The short-term interests of the plan, which were not so vital to America, however, were worth to mention. It has claimed by Americans that the primary intention of the plan is good-will for the recovery of Europe and soviet expansion urged them to establish the plan as soon as possible.However, there were also suspicions that the act of America was just self-serving and America was using Europe as an outlet for their goods. What is more, in some areas, the aid plan was not welcomed. It will be argued here that the short-term interests of the plan could be nearly negligible when compared with other reasons. The products were given for free from America and what American people can directly gain profits from is that all goods were distributed through American shi ps and were uploaded by the American dock man. The interweaving interests of America and Europe are prime reason behind the aunch of Marshall Plan. The sink of Europe or the sovietization of Europe did more than harm to America and like domino effects, it will threat the whole America’s safety. The primary concern for the plan is the safety and long-term development of the United States. Between the end of war and the announcement of the plan, there already were loan plans from America to Europe. As additional conditions of the loan, the United States demanded Britain to give up the exchange control and make British currency fully convertible. Similarly, America asked France to abandon the protectionism and allow freer imports and exports.Though these plans failed at last, the intention of America was obvious, contributing to freer international trade, more stable currency exchange and wider international cooperation. The Marshall plan is claimed different from all the previo us plans. First, the choice of whether to take it and how to use it is in the hands of Europe, and the role America played was just advisory. Second, the plan is a long-term strategic program, with the help of European recovery program. Third, the money attached to the plan is enormous, more than any previous United States oversea aid combined.If measured by GDP, the money cost 5% of American GDP, equal to 201 billion dollars in 2004. If measured with the value of dollars, the money is worth 100 billion dollars in 2004. Fourth, the plan is a larger European-scale plan, involved many countries into the plan simultaneously. Nevertheless, compared to the past plans, the declaration of the Marshall plan is another form or another positive trial of the same intention. Opinions of whether to declare the Marshall plan was initially divided within the United States.However, new dealers in most post-war administration favored the plan and viewed it as ‘an opportunity to reconstruct Eur ope in America’s image’. The program of ‘productivity mission’, funded by the Marshall plan, was to bring technical Europeans to learn the American way of economy and business. New dealers in America expected these managers and technicians could take the atmosphere of free trade and business cooperation back to Europe. Underlying the aim of Americanization of Europe, the pursuit of restoring long-term trade partner is more essential reason.A CIA director Allen Dulles said: ‘the plan supposes that we desire to help restore a Europe which can and will compete with us in the world markets and for that very reason will be able to buy substantial amounts of our products. ’ the establishment of closer ties for America with Europe could facilitate future business and political communication, and the decrease in distinction and gap could decrease the possibility of quarrel and war. In conclusion, the declining European economy led to the increasing at traction of communism.Faced with the sinking Europe and aggressive Soviet Union, the American government was pushed to launch the Marshall plan. Aligned with Truman doctrine, it is a diplomatic strategy of America to suppress the expansion of Soviet Union and maintain the common interests of Europe and America. Attached with the plan, there are also American blueprint for a prosperous international trade and cooperation within the western bloc without the interference from Soviet Union. The threats of communism are the main direct external factor that makes the plan available through the congress.The desire for a trade-free Europe and the presumably impossible negotiation with Soviet Union are the main reasons that make the plan come into being. The potential benefits of advancing America-Europe relationships and shaping a freer trade atmosphere are ambitious goals of the new dealers and the plan proves to have subtle but far-reaching influence on the integration of Europe. Word cou nt: 1879 Bibliography Calbraith John, 1998. ‘Interview with prof. J k. Galbraith, 28/11/95’ 12 November 2012 Debouzy Marianne . 1998. ‘ interview with Madame Marianne Debouzy’ 11 November 2012 Eichengreen B. et al. , â€Å"The Marshall Plan: Economic Effects and Implications for Eastern Europe and the Former USSR†, in Economic Policy, 7, (1992) pp. 13-75 online available from [18th October 2012] Ellwood, David W. â€Å"The Impact of the Marshall Plan,† History 74 (October 1989) pp. 427–36. Hitchcock, W.I, ’The Marshall Plan and the creation of the West’ in The Cambridge History of the Cold War, 1 (2010) pp. 154-174. Hogan Michael J. The Marshall Plan America, Britain, and the Reconstruction of Western Europe, 1947-1952 (New York: 1987) Judit, T. , ‘The rehabilitation of Europe’ in Postwar: A History of Europe Since 1945 (New York, 2006) pp. 63-99. Milward, A. S. (1989) â€Å"Was the Marshall Plan Necessary ? † In Diplomatic History, pp. 231–252. Online available from [25th October 2012]Parrish S. D. â€Å"The turn toward confrontation: the soviet reaction to the Marshall plan, 1947† in cold war international history project working papers series ,9 (1994) ——————————————– [ 1 ]. Barry Eichengreen, et al. , â€Å" The Marshall plan: economic effects and implications for Eastern Europe and the former USSR†, in Economic Policy, 7:14 (1992), pp. 16-18 [ 2 ]. Quoted inWilliam Hitchcock, ‘The Marshall Plan and the creation of the West’, in The Cambridge History of the Cold War, 1:8 (2010),p. 156 [ 3 ]. Ibid. , p. 157 [ 4 ]. Ibid. , p. 155 [ 5 ].Tony Judt, â€Å"The rehabilitation of Europe†, in Postwar: A History of Europe Since 1945 (New York,2006), p. 91. [ 6 ]. Ibid. , p. 95. [ 7 ]. Quoted inWilliam Hitchcock, ‘The Marshall Plan and the creation of the West’, in The Cambridge History of the Cold War, 1:8 (2010),p. 156. [ 8 ]. Calbraith John, 1998. ‘Interview with prof. J k. Galbraith, 28/11/95’ 12 November 2012 [ 9 ]. Debouzy Marianne . 1998. ‘ interview with Madame Marianne Debouzy’ 11 November 2012 [ 10 ]. Tony Judt, â€Å"The rehabilitation of Europe† , p. 91. [ 11 ]. Ibid. , p. 93. [ 12 ]. Quoted in Tony Judt, ‘The rehabilitation of Europe’, p. 94.

Khushwant Singh’s “The Wog” Essay

Khushwant Singh’s story entitled â€Å"The Wog† is a depiction of Indian culture. Indian’s tradition was merely focused on the religion and cultural composition of their society. Every action must be granted by their Gods. This is symbolization of conservatism and illiteracy not literally but through the emotions and psychological circumstances of the protagonist. In this story, the main character had a hard time thinking of his marriage life. He really does not want to get marry because according to the Vedas, marriage is the third of all the four levels that they obtained during their lifetime. Sen, the main character felt this kind of scenario that he is not old enough to face a new beginning – the third part of his life because it means that his death become nearer. However, his bride is the most excited person of all. She loved Sen so much that is why she is willing to accept everything about him. This story also showed how a woman was portrayed in the society of India. Man is the manipulator of everything while the woman will abide to her husband and will surrender everything for him. Based on my understanding to the text, I have seen that the story made a significant point of view towards the issue of culture, religion, and society in India. It is a depiction of values and personalities that people should need to understand in an Indian. In the beginning of the story, Singh thoroughly described the setting through the establishment of the characters. The conflict of the story is that Sen does not want to get married at his age. As a resolution at the end, I have seen that the author resolved the conflict. She lets her character face his fear and agony. She conveyed in her story how a man should be portrayed in the society – fearless and masculine. Reference Singh, K. The Wog. pp. 293-310

Consumer Behavior Sample Exam (Master)

| |1. |The process of the exposure, attention, and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | | | | | | | |b. | | |seeing | | | | | | | |c. | | | |thinking | | | | | | | |d. | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |a | | | | | |2. |An online shopping experience in which you can try on clothes is an example of which of the following? | | | |a. | | | |4D reality | | | | | | | |b. | | |differential reality | | | | | | | |c. | | | |modern reality | | | | | | | |d. | | |augmented reality | | | | | | | |e. | | | |digitized reality | | | | | | | | | | | | | | |User Responses: |d. | | | | | |3. |Which of the following senses is most closely linked to the limbic system? | | | |a. | | | |taste | | | | | | | |b. | | |touch | | | | | | | |c. | | | |smell | | | | | | | |d. | | |sound | | | | | | | |e. | | | |sight | | | | | | | | | | | | | | |User Responses: |c | | | | | |4. | Marketing messages that have a clearly defined stimulus as the focal point make use of which of the following principles? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |schema principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | | |figure-ground principle | | | | | | |e. | | | |principle of similarity | | | | | | | | | | | | | | |User Responses: |d. figure-ground principle | | | | | |5. |Bertie Bott’s Every Flavor Beans are an example of which of the following? | | | |a. | | | |fictional reality | | | | | | | |b. | | |product placement | | | | | | | |c. | | | |augmented reality | | | | | | | |d. | | |product positioning | | | | | | | |e. | | | |hyperreality | | | | | | | | | | | | | | |User Responses: |e. | | | | | |6. |Which of the following best exemplifies a difference between absolute threshold and differential threshold? | | | |a. | | | |Absolute thresholds are defined by the j. n. d. , whereas differential thresh olds are scientifically measured. | | | | | | | |b. | | |Absolute thresholds are the same between all people, whereas differential thresholds vary depending on the person. | | | | | | | |c. | | | |Differential thresholds do not rely on relative difference, which is a key factor of absolute thresholds. | | | | | | | |d. | | |Differential thresholds constantly change, whereas absolute thresholds remain the same. | | | | | | | |e. | | | |Differential thresholds apply to the difference between two stimuli, whereas absolute thresholds apply to only one. | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |In large portions of the developing world, refrigeration is a luxury. Because of this, ice cream and cold Coca-Cola are viewed as status| | | |symbols. In creating an advertising campaign for a new ice cream, advertisers may wish to draw on the strong feelings associated with | | | |cold products by utilizing which of the following? | | |a. | | | |evaluation | | | | | | | |b. | | | |sensory perception | | | | | | | |c. | | |hedonic consumption | | | | | | | |d. | | | |sensory inputs | | | | | | | |e. | | |attention | | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Which of the following is a similarity between the emotional impact and the design of a product? | | | |a. | | |Both are key elements of the marketing strategies of Proctor and Gamble. | | | | | | | |b. | | | |Both have an increasing impact on consumers’ buying decisions. | | | | | | | |c. | | | |Both are less important than price and product quality. | | | | | | |d. | | | |Both matter only when marketing items that are household staples. | | | | | | | |e. | | | |Both are shown to be more important for older consumers. | | | | | | | | | | | | | | |User Responses: |b | | | | | |9. |You notice a giant new billboard when driving to work one day. It has been cut out in the shape of the car it is advertising, and its | | | |bright red color continually catches your att ention, as you look at it out of the corner of your eye as you drive. The marketing team | | | |behind this ad was likely trying to create which of the following? | | | |a. | | |discrimination | | | | | | | |b. | | | |contrast | | | | | | | |c. | | |adaptation | | | | | | | |d. | | | |relevance | | | | | | | |e. | | |exposure | | | | | | | | | | | | | | | |User Responses: |b | | | | |10. |You grew up drinking ginger ale only when you were sick. Now, you associate ginger ale with being sick but well-taken care of. This is | | | |an example of which of the following? | | | |a. | | | |belief | | | | | | | |b. | | |gestalt | | | | | | | |c. | | | |memory | | | | | | | |d. | | |sublimination | | | | | | | |e. | | | |schema | | | | | | | | | | | | | | |User Responses: |e | | | | | |11. |Which of the following most likely does NOT represent a key factor in Method’s ability to secure a major contract with Target over more | | | |traditional brands, such as Proctor and Ga mble? | | | |a. | | |a move away from traditional, staid forms of marketing | | | | | | | |b. | | | |an increased emphasis on emotional impact and surprise | | | | | | | |c. | | |the appeal of a tried and true, high-quality product | | | | | | | |d. | | | |the use of a unique, aesthetically pleasing design | | | | | | | |e. | | |a realization that consumers want unusual, exotic products | | | | | | | | | | | | | | |User Responses: |c | | | | | |12. |As technologies improve, which of the following marketing techniques do you expect to see expand in use? | | | |a. | | | |psychophysics | | | | | | | |b. | | |trade dress | | | | | | | |c. | | | |hedonic marketing | | | | | | | |d. | | |subliminal messaging | | | | | | | |e. | | | |augmented reality | | | | | | | | | | | | | | |User Responses: |e | | | | | |13. |As debate rages over whether there are some places that should inherently be off limits to advertisements, which of the following might | | | |present an additional arg ument from a marketing perspective towards keeping some spaces sacred? | | | |a. | | | |Advertisements may have a negative impact on brain function and young children’s ability to focus. | | | | | | |b. | | | |Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. | | | | | | | |c. | | | |Maintaining natural beauty and untouched places is critical so that these images can be used for marketing campaigns. | | | | | | | |d. | | |Consumers have only limited attentions, so offering them certain breaks will make them more likely to pay attention to ads in other | | | |places. | | | | | | | |e. | | | |It is important for advertisers to stay on the good side of consumers; otherwise, marketing would cease to be effective. | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |As the economy begins to recover after the global banking crises of 2009 and 2010, which might you expect to see? | | | |a. | | |increased pac kage sizes | | | | | | | |b. | | | |less frivolous product placement | | | | | | | |c. | | |higher differential thresholds | | | | | | | |d. | | | |more sensory marketing | | | | | | | |e. | | |better advertising campaigns | | | | | | | | | | | | | | | |User Responses: |a. | | | | |15. |Considering what you know about sensory marketing, which of the following would most likely NOT have contributed to the success of | | | |Apple’s iPhone? | | | |a. | | | |subliminal messaging | | | | | | | |b. | | |emotional impact | | | | | | | |c. | | | |use of the haptic sense | | | | | | | |d. | | |an aesthetically appealing design | | | | | | | |e. | | | |a natural user interface | | | | | | | | | | | | | |User Responses: |a | | | | | |16. |You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how | | | |you will not only appeal to hedonic consumption, but also ensure that your message will be heard by con sumers. | | | | | | | | | | |1. |Which of the following is NOT an example of a sensation? | | | |a. | | | |thought | | | | | | | |b. | | |texture | | | | | | | |c. | | | |light | | | | | | | |d. | | |sound | | | | | | | |e. | | | |odor | | | | | | | | | | | | | | |User Responses: |a. thought | | | | | |2. |The process by which people select, organize, and interpret sensations is known as which of the following? | | | |a. | | | |attention | | | | | | | |b. | | |exposure | | | | | | | |c. | | | |perception | | | | | | | |d. | | |information processing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |c | | | | | |3. |Which of the following companies capitalized on consumer desire for pleasing product design? | | | |a. | | | |Clorox | | | | | | | |b. | | |Walmart | | | | | | | |c. | | | |Proctor and Gamble | | | | | | | |d. | | |Coca-Cola | | | | | | | |e. | | | |Method | | | | | | | | | | | | | | |User Responses: |e | | | | | |4. |Brai n scans of consumers have shown that respondents show the fastest reaction times to which of the following? | | | |a. | | | |aesthetically pleasing packaging | | | | | | | |b. | | |well-known brands | | | | | | | |c. | | | |unique products | | | | | | | |d. | | |low pricing | | | | | | | |e. | | | |luxury goods | | | | | | | | | | | | | | |User Responses: |a | | | | | |5. |Which of the following best describes the haptic sense? | | | |a. | | | |sound | | | | | | | |b. | | |sight | | | | | | | |c. | | | |sight | | | | | | | |d. | | |touch | | | | | | | |e. | | | |smell | | | | | | | | | | | | | | |User Responses: |d | | | | | |6. |Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? | | | |a. | | | |subliminal marketing | | | | | | | |b. | | |flash marketing | | | | | | | |c. | | | |competitive marketing | | | | | | | |d. | | |over marketing | | | | | | | |e. | | | |sensory marketing | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |The science of how the physical environment is integrated into our personal, subjective world is referred to as which of the following? | | | |a. | | | |biology | | | | | | | |b. | | | neuroscience | | | | | | | |c. | | | |psychophysics | | | | | | | |d. | | |sensology | | | | | | | |e. | | | |perceptional psychology | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Combining a physical layer with a digital layer is known as which of the following? | | | |a. | | | |augmented reality | | | | | | | |b. | | |four dimensional reality | | | | | | | |c. | | | |digitized reality | | | | | | | |d. | | |differential reality | | | | | | | |e. | | | |web-based reality | | | | | | | | | | | | | | |User Responses: |a. augmented reality | | |9. |All of the following are factors that determine which stimuli consumers process EXCEPT which? | | | |a. | | | |perceptual defense | | | | | | | |b. | | |perceptual vigilance | | | | | | | |c. | | | |experience | | | | | | | |d. | | |attention | | | | | | | |e. | | | |adaptation | | | | | | | | | | | | | | |User Responses: |d | | | | | |10. |Tiny figures inserted into magazine advertising via high-speed photography or airbrushing are forms of which of the following? | | | |a. | | | |sensory overload | | | | | | | |b. | | |subliminal messaging | | | | | | | |c. | | | |attention | | | | | | | |d. | | |rich media | | | | | | | |e. | | | |perceptual filters | | | | | | | | | | | | | | |User Responses: |b. subliminal messaging | | | | | |11. |Which of the following is the process of assigning meaning to sensory stimuli? | | | |a. | | | |imprinting | | | | | | | |b. | | |interpretation | | | | | | | |c. | | | |relevance | | | | | | | |d. | | |priming | | | | | | | |e. | | | |expectation | | | | | | | | | | | | | | |User Responses: |b. | | | | | |12. |Which of the following principles states that one part of a stimulus will dominate while other parts recede? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |figure-ground principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | |principle of similarity | | | | | | | |e. | | | |schema principle | | | | | | | | | | | | | | |User Responses: |b. | | | | | |13. |The process of making real what is initially simulation is referred to as which of the following? | | | |a. | | | |price leadership | | | | | | | |b. | | |subliminal perception | | | | | | | |c. | | | |reverse product placement | | | | | | | |d. | | |hyperreality | | | | | | | |e. | | | |perceptual positioning | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |Which of the following is one of the three basic components of a marketing message? | | | |a. | | | |size | | | | | | | |b. | | |sign | | | | | | | |c. | | | |shape | | | | | | | |d. | | |index | | | | | | | |e. | | | |color | | | | | | | | | | | | | | |User Responses: |b. | | | | 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reception? Eyes/nose/ears/brain/mouth 3. The immediate response of our sensory receptors to basic stimuli is known as which of the following? Perception/sensation/attention/exposure/information processing 4. Target used consumer appreciation for great design to make all of the following designers household name EXCEPT which of the following?Philippe starch/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of companies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The Limbic system is a characteristic of which sense? Smell/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to remember a product in a positive and unique way, is referred to as which of the following? Phoneme/ visual cue/trade dress/sensor y signature/audio watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the following is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a first down in football/goggle goggles/iButterifly/ video games 10. The fact that consumers are more likely to be aware of stimuli that relate to their current needs is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilance 1. Embeds are forms of which of the following: Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics: Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the following:Schema/priming/expectation/imprinting/interpretation 14. Which of the following is a way that signs or symbols can connect to products: Size/sign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as: Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership |Which of the following principles states that people are likely to fill in the pieces in an incomplete picture, often without realizing it? |(1point) | | | |[pic][pic] | |[pic]schema principle | | | | | | | | | | |[pic][pic][pic] | |[pic]principle of interpretational bias | |[pic] | | | | | | | | | |[pic][pic][pic] | |[pic]closure principle | | | | | | | | | | | |[pic][pic] | |[pic]principle of similarity | | | | | | | | | | | |[pic][pic] | |[pic]figure-ground principle | | | | |