How you would attempt to keep a business from suffering a similar Essay

How you would attempt to keep a business from suffering a similar attack - Essay Example Key words Packet attack; juveniles; distributed denial of service (DDoS) What was Learned There is a lot that I have learned from the attack on grc.com. First of all, this attack was carried out by a 13 year old! He mentioned that together with his friends, he decided to attack the website following a â€Å"disparaging† remark that was made by the website in its newsgroup. Let me go back to my point. The logic here is not whether the attack was carried out by a group or an individual, but that a 13 year old was at the mastermind of the attack and even bragged about it. What I learned from this is that â€Å"internet terrorism† is no longer a preserve of college students or people aged 16 and above (as previously thought). Maybe the 13 year old kid and his friends are very good at computers, but that is also beside the point. The fact that they took time to learn how to design and launch packet attacks is very worrying indeed and must be looked into. Overall, what I lear ned from this is that there is a new breed of hackers in town. These new breed is aggressive, smart and, surprisingly, unapologetic. This calls for a revision of cyber terrorism combat strategies and techniques. What is also clear from the attack is that law enforcement agencies and authorities are not only ill-prepared but also poorly augmented to deal with the new class of hackers. For instance, the author reveals that when he approached the FBI after establishing that the individual who masterminded the attack was a 13 year old, he was met with the following responses: a) Until the damages done amounted to $5,000, no crime had been committed. That is the law. b) Even if the damages done amounted to $5,000 and a crime was deemed to have been committed, their staffs were not only swamped but also overloaded with cases concerning firms that had incurred huge monetary losses caused by internet/cyber crime. c) Considering that the chief suspect was just 13 years old, there was not muc h that could be done to him, even if the amount of evidence confirmed that the attacks were planned and orchestrated by him. The most that could happen was a chat between some agents and his parents at his place of residence. In essence, his youth gave him an impenetrable armor. This was a major discouragement of the costs likely to be incurred from any kind of investigation. These points prove my earlier assertion that law enforcement authorities and agencies (in this case the FBI) are not only ill-equipped but also poorly augmented to fight cybercrime that is perpetrated by juveniles. How I would Attempt to keep a Business from Suffering a similar Attack I would institute a number of effective measures to combat attacks similar to the one that was directed at grc.com. These measures include the following: Developing effective commands that will counter the possibility of suffering a similar attack. This will work by helping businesses verify that their systems are not infected by any of the existing IRC Zombie/Bots. Since all the IRC Zombie/Bots usually trigger and maintain static links to remote IRC chat servers anytime the host computer is connected to the internet (Yang & Wanlei 22). An active link/connection can be detected using the following command; netstat –an | find â€Å":6667†. Detection will pave way for termination. Encouraging businesses and firms to perform regular tests and checks that allow them to detect and consequently terminate harmful connections. Since IRC

The Definition Of Supportive Leadership Management Essay

The Definition Of Supportive Leadership Management Essay INTRODUCTION Leadership is defined as a process of influencing people to accomplish the mission, inspiring their commitment, and improving the organisation ( www.mindef.gov.sg 4/12/09 ). As defined leadership is a continuous process it is a chain of influencing and achieving. Moreover leadership is basically depends on the behavior of a leader, it means the way leader handles the group it can be charismatic leadership where followers are truly depend on the leader with high vision, participative leadership where followers are allowed to take part in group discussions and they participate in the final decision, directive leadership where leader is strict with his rules and give directions, supportive leadership where leader consider followers problems and grievances or reward and punishment leadership where reward or punishment is given on the basis of final task results. In this assignment the main objective is to come up with my own leadership style and to show how effective it is in terms of handling change. Also the important aspect of this assignment is to show the factors which help the change to get the tag of effective change. SUPPORTIVE LEADERSHIP The leadership style I use to follow is Supportive leadership because according to me the followers are as important as task. The goals can only be achieve with the help of followers if followers are facing any problem either in their personal life or under organization roof the affect of that problem can be clearly measured from their task results. Moreover I use self made theory in my leadership which is Get addict an achieve , according to this a person can achieve any thing but the conditions is that the person must be addicted to it. If followers are facing any grievances they can not be addicted towards achievement. Supportive leader in my way does not only mean handling grievances of followers but I call myself supportive leader because I plan my tactics towards achieving a goal according to the followers ability and skills moreover according to their willingness and motivation towards work. Supportive leadership is It leads people: It doesnt drive them. It involves them: It d oesnt coerce them. It never loses sight of the most important principle governing any project involving human beings: namely, that people are more important than things, ( Kriyananda, www.crystalclarity.com 4/12/09 ). Supportive leadership is working along with followers guiding them helping them instead of working ahead of them. Human beings are most important aspect of this type of leadership. According to me this leadership can be done effectively if leaders treat followers as one who work with him rather work for him. Being the basket ball captain for two consecutive years I applied my leadership style and maintained a team. My basket ball team called Descent Killerz was one of the most conflicted team. Being the youngest in the team I learned a lot about my team members , the team was on loosing streak and the main problem of the team was conflicts between team members. The coach of the team had tried all his best efforts to improve the team and reduce the conflicts but he was failed. I was youngest in the team and new member as well, my friendly nature helped me making friendship with all of the players of my team. My understanding ability made me the favourite in the team members, ignoring my problem of unable to make dunks, the team let me play for them. Sooner I was appointed as a captain of the team only because of my supportive nature and supportive leadership behavior. I was the one who solved the conflicts of the team as every player was frank with me and use to share his problem which helped me to understand the main problem of conflicts which was a poor formation. Players were playing in a poo r formation which was disturbing them, some of the times defenders were used in attack which was uncomfortable for the players. I had a talk about this with my coach and he changed the formation according to the abilities of the players which eliminated the conflicts between the team players and I achieved a team with decency and named it Descent Killerz. My style of leadership i.e. supportive leadership was proved efficient at that time. And according to me this type of leadership behavior always come up with efficiency in achieving the goals. TYPES OF SUPPORTIVE LEADERSHIP BEHAVIORS Showing concern for followers need : A supportive leader should concern the needs of followers and then try to fulfil them for increasing the efficiency of the followers. Being considerate and understanding : Understanding the problems of followers and them try to eliminate them makes the supportive leadership in action. Showing trust and respect : As supportive leader works with followers so the main responsibility of such leader is to respect his followers and trust them. ( www.skagitwatershed.org 4/12/09 ) Being friendly informative, and encouraging : Supportive leader should be friendly with his followers and try to provide as information as he can to make the employees efficient and most importantly he should always encourage his followers towards achievement of goals. Being sympathetic to others problems : Supportive leaders should be sympathetic toward the problems of followers if they are not serious towards the problems of their followers they will not share their problems with the leader then. Helping followers develop abilities and careers : Supportive leaders are the one who help the followers to improve their abilities and advise them toward a good career. SITUATIONAL FACTORS THAT ENHANCES SUPPORTIVE LEADERSHIP FOLLOWERS CHARACTERISTICS : Low self confidence Low self esteem Insecurity Expectations that leader will be supportive High growth need TASK CHARACTERISTICS Dissatisfying Stressful Highly structured Requires creativity Requires learning ORGANIZATIONAL GROUP CHARACTERISTICS External conflict Newly formed group Cohesive group with shared beliefs in leader Formal plans, goals procedures Mission emphasizing human services Authoritarian superior SITUATIONAL FACTORS THAT NEUTRALIZE SUPPORTIVE LEADERSHIP Dogmatic Followers Large Size of Group High Level Job Broad Task Scope FACTORS OF MANAGING CHANGE IN AN ORGANIZATION : The factors that contribute to effectiveness of leadership in relation to managing change in an organization are as follow : Followers support : if a change is supported by the followers it makes an easy task for a leader to manage that change. For example if change is less absenteeism and followers are supporting this change by reducing their number of leaves. Followers understanding : one of the most important thing is understanding . If followers are understanding the change it becomes easy for followers to follow the change. Moreover an understandable change becomes more easy for a leader to manage. Followers trust : followers who trust their leaders will always trust any change made by their leader. As an organization is made on trust between people it is one of the most important thing. As trust-able leaders are always welcome by followers so does their changes Situation : the situational factor can help a leader to manage a change easily as the change always depends on the situation it is arrived on. For example if employees were feeling a hectic schedule and them leader come up with change in timings and breaking the schedule with certain breaks, this type of change depends on the situation. Rules : if a change comes as a rule of company it becomes too easy for a leader to manage it as it is compulsory to follow it. For example if company comes as change in rules for not allowing smoking in premises it becomes compulsory to be follow by followers without an argue. Acceptance : If change is accepted by the followers it is easy to manage it. For example if the change is in timings of lunch and followers accept it then there is no need to worry about managing that change by a leader. Expectations : if the change is according to the expectations of the employees then there is no need to manage that change. For examples staff was demanding 15 days vacations in the time of Christmas and new year and company agrees on it then their will be no need to mange such a change. Superiors support : if the change created by a leader is supported by its superior then it become less hectic for leader to manage it. But if superiors are against the change then it is difficult for leader to mange it. For example if leader says that every body should be their in office by 8.30 in the morning and its superior comes at 10 am it becomes difficult for him to handle. Feedback : the most important aspect of managing is feedback as it comes as a report card to the manager for his performance and if the result is not good it indicates that there is need for better management. CONCLUSION In conclusion it can be said that how effective is the supportive leadership is. Supportive leadership not only help followers to work efficiently but it also provides bundles of knowledge to the leader as supportive leadership behavior helps leader to interact with each and every of his follower. Supportive leadership can be used mostly but it can be non-effective where the number of followers are many, as a leader can not create personal relations with huge number of followers. In the assignment I shared my own personal experience with this type of leadership and for me this leadership behavior was a huge success.

Essay --

â€Å"I will start my essay after I finish this level in this game,† is what I said nearly three hours ago. It has been a whole mess from then on: one level turned into two, then a few more, followed by a few YouTube videos and some online chatting. To say, it in simple words, I procrastinated. Procrastination is only the action of delaying or postponing something. Everyone procrastinates. People procrastinate because they do not want to do a certain task, or because they have too many other things to do. Doing things at the last moment causes chaos and stress. Like all other problems, procrastination leaves over its side effects, which include missed opportunities, frantic work hours, stress, overwhelm, resentment, and some remorse. Procrastination is a complex problem, but can be reduced by various methods like self-awareness, motivation, proper time management, etc. Some say that the procrastination occurs because of laziness. However, the behavior pattern of procrastination can be prompted in many ways, so people usually will not procrastinate for the same reason. Sometimes they pro... Essay -- â€Å"I will start my essay after I finish this level in this game,† is what I said nearly three hours ago. It has been a whole mess from then on: one level turned into two, then a few more, followed by a few YouTube videos and some online chatting. To say, it in simple words, I procrastinated. Procrastination is only the action of delaying or postponing something. Everyone procrastinates. People procrastinate because they do not want to do a certain task, or because they have too many other things to do. Doing things at the last moment causes chaos and stress. Like all other problems, procrastination leaves over its side effects, which include missed opportunities, frantic work hours, stress, overwhelm, resentment, and some remorse. Procrastination is a complex problem, but can be reduced by various methods like self-awareness, motivation, proper time management, etc. Some say that the procrastination occurs because of laziness. However, the behavior pattern of procrastination can be prompted in many ways, so people usually will not procrastinate for the same reason. Sometimes they pro...

Ethical Awareness Essay

Ethics could be defined as the moral philosophy, which tackles the concepts of right and wrong. In the field of philosophy, ethics is concerned in the defending and recommending of one’s behavior. Meanwhile, in the case of organizations, ethics enables an organization member to come up with sound and mature decisions. Ethical awareness, meanwhile, is a vital factor in the success and the relation of members within the organization—or the society as a whole. On the other hand, ethical awareness inventory refers â€Å"to a series of broad characterizations representing four prominent categories of ethical philosophy. † This practically helps in the analysis of an individual’s perspective on ethics, according to the answers given to the set of questions that need to be answered. The Combined Score would most likely reflect the individual’s perspective on ethics in general. The results that my test gained showed obligation is the greatest consideration I think of when talking about ethics. It mainly involves, perhaps, my preference of those individuals who value responsibilities with emphasis on taking actions based on ethical principles. In dealing with other people, for instance, Obligation is the main factor I look into for an action or individual to be considered ethical. It means that if a person duly respond to his/her duties and responsibilities which, of course, for the greatest good, it means being ethical for me. Meanwhile, the least consideration I have, based on the results in Equity. It means that I do not consider â€Å"equality† as synonymous to being ethical. Perhaps, it is because Equality is not just easy to achieve since â€Å"some are more equal than others†, as a popular author puts it. In a society where stratification is very much evident, equality can never be a main factor for me for an individual or action to be considered ethical. The results are mainly affected of the brand of education experience I had through the years. The utilization of alternative learning strategies for ethical awareness have helped me develop or think of plans that would incorporate ethics into other aspects of the organization. Emphasis could be given to â€Å"active-learning† approaches. The challenge in using â€Å"active-learning† for the facilitator is to cope with the susceptibility of each individual to ignore the importance of doing such. The active kind of learning is mainly comprised of five steps: †¢ Discovery of the predicament or problem within the organization; †¢ Identification of the possible tools and resources that would help in finding solutions for the problems; †¢ Examination or scrutiny of the alternative strategies that could be helpful in solving the problems; †¢ Implementation of the specific solution that was chosen; †¢ Reflection on the solution that was implemented, assessment of the consequences of the solution or the outcome. The issue on ethical awareness is usually taken for granted by some individual. In reality, ethical awareness is one of the greatest and most crucial factors that would determine the success or downfall of a society. Ethical awareness means fulfilling one’s duties and obligations in order to contribute to the general growth of the society Collective effort is much needed for the development of a society, and without ethical awareness inferred from the individual within, there could never be an assurance that a society would develop. Aside from the benefits of ethics awareness in the sum of the society, it would also benefit each individual as it would provide them maturity, self-disclosure, and self-realization, among others.

African Americans Essay

In the beginning of 20-th century African Americans were already free from slavery, but their rights differed significantly with the rights of â€Å"white† people. Politics of segregation was still in place, and African Americans, especially in Southern states, were forced to live in separate parts of cities. Special institutions like schools, churches, cemeteries, even special transport units existed for the African American part of the population to separate â€Å"blacks† and â€Å"whites†. Needless to say, these special organizations and units for the African Americans were of low quality. African Americans lacked good education and though were forced to work as unqualified personnel. Political activity for the African American was a dream. But between the African American people some activists appeared that called upon peaceful improvement of their status and establishment of equality of the races. A number of public organizations appeared that were objected to attain the equal rights for the African Americans, among them were even educational organizations like the institute of Booker Washington. 2. USA entered the conflict in the Korean peninsula with the intention to lead the UN forces and to give support to the South Korea armies in confrontation with the Northern aggressors. United States could not let the communists in Korea win shortly after the communists’ victory in China, and tried to keep this sphere of influence on the events in the Far East. In the third phase of the war, general Douglas MacArthur strived for the complete destruction of North Korea troops and insisted on the â€Å"total war† with the communists of China and Korea even to the extents of nuclear bombing. These ideas weren’t welcomed by the President Truman and were the cause of MacArthur’s resignation. After the Korean War the â€Å"cold war† had spread from the Far East into the other regions. USA had expanded their military presence in Europe and in the Middle East; also the politics of neutrality in the Indo-China became obsolete. Military-industrial complex of the United States rapidly recovered from the recession that followed the World War II 3. Eighteenth century was the time of revolutionary changes in almost every aspect of life. Ideas of the Age of Enlightenment claimed the universal equality, and women started to understand that they may possess an active position in social life. This tendency reached the point of culmination at the end of the century, when the Declaration of the Rights of Women was created in 1791 by Olympe De Gouges during the times of the Great French Revolution. This declaration demanded for women equal rights in the family, the rights of active and passive voting, right of possession, right for education and right to take up any posts. Declaration was the embodiment of ideas of feminism that were born in the beginning of 18-th century, and appeared to be the starting point for the active movements for the equal rights of women in the future. 4. Philadelphia System was based on the idea that the prisoner, left alone with his thoughts, with God and the Holy Bible as the only book for reading, would aspire to his inner perfection and inevitably reaches remorse for his deeds. â€Å"Philadelphian† prisoners were kept in solitude and silence. They had to wear masks while leaving their cells, no entertainments and relations with other prisoners were allowed, and work was a reward for the good behavior of the prisoner. This type of keeping the prisoners was very expensive; moreover, silence, solitude and forced idleness often caused insanity, flatness of mind or suicidal tendencies among the imprisoned. So the Auburn System was developed to change the situation. According to this system, criminal should be reformed by regular obligatory work, accuracy and discipline. During the day prisoners work in general workrooms with the only short breaks for the rest and walk, and for the night they are separately locked in one-man cells. Several hours in a week are for education. In an early Auburn System prisoners were prohibited to speak on the penalty of corporal punishment, but later on they were allowed to socialize during the rest. This system is more psychologically comfortablew for the prisoners, and is not such a heavy financial load for the government, as the Philadelphia System is.

Beauty Concepts in Saudi Arabia

Beauty Concepts in Saudi Arabia Introduction The concept of beauty has been known to differ amongst nations and one community’s idea of beauty may not necessarily be the same for another. This difference in perceptions is what makes human life as intriguing as it is. With regard to beauty, most of the differences that are exhibited from community to community are as a result of the variances in cultures.Advertising We will write a custom article sample on Beauty Concepts in Saudi Arabia specifically for you for only $16.05 $11/page Learn More According to Tjale and De Villers, culture comprises of a system of shared ideas, concepts, rules and meaning that shapes peoples way of life and it stipulates how the society should experience and view the world and relate to it (31). The people of the Middle East and Saudi Arabia in particular exhibit especially interesting concepts of beauty. These perceptions of beauty are as a result of Saudi Arabian citizen’s cultural and religious way of life which plays a primary role in the country’s affairs. While there is no universally acceptable standard of beauty, beauty pageants try to come evaluate people on a standard that is acceptable to the local community. These being the case, Saudi Arabian beauty contests offer us a glimpse at the perception of beauty in the Middle East. This paper shall set out to analysis issues of beauty in the Middle East and in particular Saudi Arabia. The principles that govern the perceptions of beauty shall be discussed and examples given to reinforce the claims made. Beauty Pageants and Saudi Arabia In modern day society, beauty pageants are used to rate the beauty in females. These pageants consist of a number of contestants and judges who evaluate the relative beauty of the participants based on some preconceived standards of beauty. From this evaluations, one of the participants is crowned as the â€Å"most beautiful† or ‘most handsome†. The motivation be hind beauty pageants are probably from views expressed by proponents of beauty pageants such as Paglia who affirms that we should not have to apologize for reveling in beauty as beauty is an eternal human value (qtd in Lawson and Ross 1). These pageants therefore involve the public parading of the members of the society who are perceived to be the most beautiful. Most of the contests proceed to reward this particular people for their outstanding beauty. It is therefore clear from this that pageants reveal a particular societies notion of beauty. Pageants do not have a traditional history in Saudi Arabia and as such, they are more as a result of influences from the international community than any other single factor. This is because from generation to generation, cultural practices are bound to change as time and environment influences manifest themselves in the lives of the people in the society.Advertising Looking for article on cultural studies? Let's see if we can help y ou! Get your first paper with 15% OFF Learn More As such, the pageants witnessed in Saudi Arabia borrow heavily from the western ones in terms of judges and there being set standards from which the overall champion will be chosen. However, despite the beauty pageants being primarily a â€Å"foreign† concept, they still maintain some aspects which make them resound with Saudi Principles. Animal Beauty Contests Despite its vast wealth mostly obtained from its oil reserves and the high levels of industrialization, Saudi Arabia has for many years resisted the pressures of the western cultures and it was not until the 2000s that the first beauty pageant was held in Saudi Arabia. This pageant was not the typical western pageants characterized by a parade of beautiful girls adorned in trendy clothes and exquisite jewelry; the pageants contestants were animals. While this may sound like an anomaly, it is well in line with the regions conservative nature and refrain of beauty contests. A report by Othman on Islamic perceptions of beauty pageants elucidates the view with which most Saudi Arabians view contemporary beauty pageants as showcased in most westernized countries. According to the report, most Muslims did not condone beauty contests which they regarded as exploitative to women and reduce them as sexual objects.† However, a contest involving animals is acceptable and actually in line with the country’s traditions. A report by Hammond for Reuters indicates that animal contests, and camel beauty pageants in particular are very popular in Saudi Arabia. The camel beauty contest attracts hundreds of camel owners and thousand of spectators and it is the biggest of its kind in the world (Borthwick). These contests include all the components that you would expect in a typical beauty contest; judges, participants and a crowd to cheer them on. The organizers of such pageants indicate that the pageant is in reverence to the camel which i s a legacy symbol for the desert tribes. Owing to the fact that Saudi Arabia is situated in a desert region, the tradition communities who resided in the region were mostly nomads and camels were a most essential part of their lives. It is these creatures that provided the means for transportation over the vast expanses of the desert owing to their ability to go for days without water or food. However, the contests are not entirely run for sentimental purposes and there are huge monetary attachments to the events. The contests are also used to generate cash for their respective investors much like a typical beauty contest made up of women would anywhere else in the world. Hammond confirms that camels are big business and delicate females at the show could sell for a million riyals.Advertising We will write a custom article sample on Beauty Concepts in Saudi Arabia specifically for you for only $16.05 $11/page Learn More In addition to the sale of the animal s, Prizes of up to 14 million Euros have been said to be issued out to the winners of the particular categories in which the camels are placed (the observer). These huge monetary incentives have invariably led to a commercialization of the contests and wealthy businessmen have been said to invest heavily in the festivals because of the high returns promised. Saudi Arabia’s Miss Beautiful Morals For all its conservativeness, Saudi Arabia has its own version of a female beauty contest. Considering the great lengths that the country goes to ensure the segregation of men and women, a beauty contest is a remarkable undertaking for the country. A law that proposed a ban on male from womens apparel stores highlights the strict nature of the laws in Saudi Arabia (Abu-Nasr). As such, a beauty pageant that inevitably involves a mixed audience observing the various participants is a groundbreaking event in the country. However, this contest is unlike any other. To begin with, the contes t is duped Miss Beautiful Morals setting the virtuous tone that the contest adopts (Central). The standards for these unique Saudi contests are worlds apart from those that a typical beauty contest uses. Without a doubt, most beauty contests lay more emphasis on physical factors such as youthfulness and body proportionality as can be surmised from the reveling cloths and seductive manner in which the contestants act as they display their bodies on the catwalks. A report by the Los Angeles Times reveals that as opposed to adorning backless evening gowns and swimsuits, the 200 contestants that participated in the 2009 Saudi Arabia contest were draped in a black robe with a headscarf as is fitting of a decent Muslim girl. The aim of the contest as articulated by one of the organizers was to gauge the commitment of the participants to the Islamic morals. The contest which ran over a number of weeks involved the contestants being supervised by a panel of female judges who made inquiries as to their devotion to their parents and their following of the teachings of Islam. The founder of the contests asserted that the contests were self-styled to be an absolute opposite of â€Å"the decadence in other beauty contests that only take into account a womans body and looks (Abu-Nasr). This demonstrates the strict and religious culture adopted by the Saudi Arabians.Advertising Looking for article on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The contests emphasis on the obedience to parents also highlights the gravity with which respect for one’s parents especially by girls is held. The concept of the pageants is embraced by the participants and a former winner indicates that the joy is not so much as in winning the contests as in obeying ones parents. (Abu-Nasr). Discussion of Beauty Perceptions in the Saudi Community The Saudi Arabian society is primarily made up of Muslims who have a very strong traditional attachment to their religion. Their faith dictates the socially acceptable code of conduct for the people and on this basis, the western perception of beauty as is advanced through beauty pageants has been viewed as highly immoral and degrading to the woman. It is for this reason that the contests in the Middle East show a greater inclination to personality than to the aesthetic attributes of a woman. Dr Ahmed, a reporter with Islam on line indicated that the morally appealing contests were aimed at showing that beauty has nothing to do with nudity and obscenity. This is the exact message that the Middle East beauty pageants were trying to sell to the Muslim faithful in particular and the society at large. The pageants in Saudi Arabia are in high contrast to the Western shows as a result of the religious basis of Saudi Arabia. The Muslim beauty contests are especially strict and a contestant is not supposed to reveal any awrah which is the parts of the body which should not be exposed in front of others. (Ahmed). This suggest that to the Middle East communities, beauty is not simple a matter of being pretty but in fact goes far deeper to include character and a respect for the religion. Khadra Mubarak, the founder of the contests in Saudi Arabia reinforces this perception of beauty in the region by stating that the idea of the pageant is to measure the contestants commitment to Islamic morals he goes on to indicate that the pageant number one will not necessarily be a pretty face for the judges and by extension the community cares about the beauty of the soul and the morals† (LA-Times) Western beauty standards can be and in fact have been used as the basis for excluding minority races from the dominant images of beauty. This is especially the case in 201th century America where the concepts of beauty as advanced by Hollywood were used to infer racial superiority of the white to the blacks. With such undertones in mind, perhaps one can hail the Middle Eastern views of beauty as more progressive since they have more do to with personality that ones physical attributes However, opponents of the contents still insist that inasmuch as the Middle East pageants demonstrate the difference in perception of beauty in Saudi Arabia, the very fact that the community has embraced this western idea is an indication that the society’s views of beauty are more inline with western perceptions than the Saudi Arabian community is willing to admit. While this is a mere speculation, as it currently stands, the Saudi concepts of beauty remain worlds apart from those of most of the Western world. Conclusion This paper set out to highlight the unique concepts of beauty in the Middle East and with particular reference to the situation in Saudi Arabia. To fulfill this, a critical look at beauty pageants which highlight a particular society or culture’s standards on beauty has been taken. From this paper, it is clear that the beauty contests of Saudi Arabia are miles apart from those in Westernized Countries. Of particular significance is the importance that the people of Saudi Arabia attach to their camels as can be demonstrated by the beauty contests held in their honor. These contests highlight the desire by the Saudi Arabian community to preserve their heritage even in the face of enormous pressures from the western cultures mostly through the media. The Middle East goes contrary to the common wisdom expressed by most scholars who infer that as the prosperity of a nation increases, its greater wealth allows people to consume more leisure goods like pageantry (Lawson and Ross 6). In this region, the cultural and religious compass of the people is the driving force to their definition of beauty and while the people of Saudi Arabia have the capability to increase their cosmetic appearance, their deep religious and cultural values prevent them from undertaking this vain measures. As such, the animal contests continue to play a significant role in the social calendar of the Saudi Arabian population. Ahmen, Damir. â€Å"Brains not Body Criteria for Tatarstan Miss Muslim.† 21 January 2006. Web. islamonline.net/English/News/2006-01/21/article02.shtml Abu-Nasr, Donna. Here She Comes: Saudis Miss Beautiful Morals. 6 May 2009. Web. breitbart.com/article.php?id=D980U07G0show_article=1 Abu-Nasr, Donna. â€Å"Saudi Women Train to Sell Lingerie.† 24 June 2009. Web. huffingtonpost.com/2009/06/24/lingerie-sales-in-saudi-a _n_220174.html Borthwick, Malcolm. â€Å"How do you Judge a Camel Beauty Contest?† 10 Feb 2010. Web. http://news.bbc.co.uk/2/hi/8506946.stm Hammond, Andrew. â€Å"Saudi Tribe Holds Camel Beauty Pageant.† 25 April 2007. Web. reuters.com/article/idUSKUA74812720070427. Huffington Post. â€Å"Saudi Beauty Pageant: Miss Beautiful Morals.† 5 June 2009. Web. huffingtonpost.com/2009/05/06/saudi-beauty-pageant-miss_n_198103.html Lawson, Robert and Ross, Justin. â€Å"Economic Freedom and Beauty Pageant Success in the World.† Atlantic Economic Journal 33(4): 485-486. 2005. Los Angeles Times. â€Å"Saudi Arabia: An inner-beauty Pageant.† 7 May 2009. Web. Othman, Norani. â€Å"Islam and the State in Malaysia: A Problem of Democratization and Pluralism.† 2000 Web. asef.org/go/subsite/ccd/documents/othman.pdf The Observers. â€Å"Saudi Arabias Miss Camel Contestants Accused of Fame Seeking.† 19 Feb 2010. Web. Tjale, Adele and De Villiers, Louise. à ¢â‚¬Å"Cultural Issues in Health and Health Care: A Resource Book for Southern Africa.† Juta and Company Ltd, 2004. Print.

Cold War Ideologies essays

Cold War Ideologies essays There are three main schools of thought that trace the origins of the Cold War. The Orthodox view is that the intransigence of Leninist ideology, the sinister dynamics of a totalitarian society, and the madness of Stalin (Doc 1) cause the Cold War. The Revisionists claim that American policy offered the Russians no real choice...[and] the United States used or deployed its preponderance of power (Doc 2) and these actions caused the Cold War. The Post-Revisionist position is that the Cold War was initiated both by the United States and the USSR. Through the analysis of documents and other sources, the actual cause of the war lies with both powers. Both powers caused the Cold War because, although the US and the USSR were allied during World War Two, the USSR and US had different ideologies and aims of the war that conflicted after the war was over and the threat that each power imposed on the other. The primary cause of the Cold War is the exceedingly bipolar systems of government that the USSR and the US were administered under. The US had a democracy and had, in April of 1945, just said farewell to one of the most liberal presidents that ever had been elected. By making many social reforms, President Roosevelt pulled the US out of the crippling depression and into on of the most prosperous decades ever. The aims of the US are evident in the Atlantic Charter, which was signed by Churchill and Roosevelt in August of 1914. According to the Charter, the US would seek no aggrandizement.... respect the rights of all peoples to choose the form of government under which they will live.... bring about the fullest collaboration between all nations.... [and seek] the abandonment of the use of force (Doc 4). While still early in the war, the Atlantic Charter was later adopted by the United Nations and remains, to this day, one of the cornerstones of the western world. H...

San Francisco State - SAT Scores and Admissions Data

San Francisco State - SAT Scores and Admissions Data San Francisco State University Admissions Overview: As part of the application, students will need to submit scores from the SAT or ACT. While the majority of applicants submit SAT scores, the university accepts both equally. For more information, check out the schools website or contact the admissions office. Will You Get In? Calculate Your Chances of Getting In  with this free tool from Cappex Admissions Data (2016): San Francisco State University Acceptance Rate: 68%SF State GPA, SAT and ACT Score GraphTest Scores 25th / 75th PercentileSAT Critical Reading: 430 / 540SAT Math: 430 / 550SAT Writing: - / -What these SAT numbers meanCompare Cal State SAT ScoresACT Composite: 18 / 24ACT English: 16  / 24ACT Math: 17 / 24What these ACT numbers meanCompare Cal State ACT Scores San Francisco State Description: Founded in 1899, San Francisco State University takes pride in the diversity of its student body. 67% of undergraduates are students of color. Students come from 94 countries, and the school enrolls more international students than any other masters degree-granting university in the U.S. San Francisco State offers 115 bachelors and 95 masters programs. The 142-acre urban campus gives students ready access to the dining and cultural attractions of the city. In athletics, the San Francisco State Gators compete in the NCAA Division II  California Collegiate Athletic Association. Popular sports include softball, cross country, basketball, soccer, and wrestling.  SFS is one of the  23 Cal State schools. Enrollment (2016): Total Enrollment: 29,045  (25,945 undergraduates)Gender Breakdown: 44% Male / 56% Female83% Full-time Costs (2016- 17): Tuition and Fees: $6,484  (in-state); $17,644  (out-of-state)Books: $1,900  (why so much?)Room and Board: $13,882Other Expenses: $2,966Total Cost: $25,232  (in-state); $36,392 (out-of-state) San Francisco State Financial Aid (2015- 16): Percentage of New Students Receiving Aid: 76%Percentage of New Students Receiving Types of AidGrants: 69%Loans: 42%Average Amount of AidGrants: $8,817Loans: $5,441 Academic Programs: Most Popular Majors:  Biology, Business Administration, Criminal Justice, Early Childhood Education, English, Film Studies, Liberal Arts and Sciences, Psychology, Radio and Television, Speech and Rhetorical Studies What major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 80%Transfer Out Rate: 6%4-Year Graduation Rate: 18%6-Year Graduation Rate: 53% Intercollegiate Athletic Programs: Mens Sports:  Soccer, Wrestling, Cross Country, Baseball, BasketballWomens Sports:  Softball, Volleyball, Track and Field, Basketball, Soccer, Cross Country Data Source: National Center for Educational Statistics Admissions Profiles for Other Cal State Campuses Bakersfield | Channel Islands | Chico | Dominquez Hills | East Bay | Fresno State | Fullerton | Humboldt | Long Beach | Los Angeles | Maritime | Monterey Bay | Northridge | Pomona (Cal Poly) | Sacramento | San Bernardino | San Diego | San Francisco | San Jose State | San Luis Obispo (Cal Poly) | San Marcos | Sonoma State | Stanislaus More California Public University Information SAT Score Comparison for Cal State SchoolsACT Score Comparison for Cal State SchoolsThe University of California SystemSAT Score Comparison for the UC SystemACT Score Comparison for the UC System

Harms of Illegal Immigration Essay Example | Topics and Well Written Essays - 2250 words

Harms of Illegal Immigration - Essay Example The massive numbers of illegal aliens pouring across mainly the southern border has and continues to cause substantial economic, social and physical harms to legal citizens. These harms occur predominantly to those who are among the most vulnerable segments of the population: minorities, children, and the poor. The primary reason that the politicians are not interested in grappling with the problem of illegal immigration is because it stands to be a potent political issue that can be conveniently exploited by them (Oakland Tribune, 2007). Illegal immigration facilitates the politicians of all hues and affiliations with the opportunity to appeal to their vote banks. Democrats vociferously support illegal immigrants to cash on the fast altering demographics of the nation (Oakland, 2007). Republicans on the contrary use this issue to exploit and entice the citizens who are particularly concerned with the wastage of their tax dollars on non-productive aliens (Oakland Tribune, 2007). The problem is further bolstered by the vested interests who intend to thrive on the cheap labor of illegal immigrants, be it the hotel industry, construction business or agriculture (Oakland Tribune, 2007). ... The problem is continually being exacerbated by a flexible border security, 12 million illegal immigrants striving for sustenance, and a system that is hell bent on taking advantage of those who are willing to provide cheap labor (Oakland Tribune, 2007) The fundamental reason for the flood of immigration from Latin America, specifically Mexico (see Chart 1) is the disintegration of the Mexican economy predominantly resulting from free-trade strategies employed by the North American Free Trade Agreement and the International Monetary Fund (IMF). Chart 1. National Origin of Illegal Immigrants: 2004 Note. From https://classof08honors.wikispaces.com/preston. The rampant corruption within the Mexican government has also contributed significantly to the collapse of the Mexican economy. Due to IMF policies regarding Mexico, its economic output dropped 33 % in the past two decades. During this period, its foreign debt rose 359 % because of widespread looting of the national coffers. These factors caused the "collapse of all areas of productive economic activity and employment, is the primary driver of the flood of emigrants desperate to leave Mexico, to find some livelihood for themselves and their families in the United States" (Small, 2005). Throughout the history of America, people of differing ideologies have generally agreed on immigration controls. Public opinion polls have continually shown an overwhelming opposition to illegal immigration as well as for the concept of amnesty. Amnesty for illegal aliens is merely a reward for law-breaking and by whatever name, causes ever escalating future illegal immigration.

Personal statement for admission to law school Essay

Personal statement for admission to law school - Essay Example By the time I reached my junior year in high school, I had become more appreciative of learning and studying the World History particularly sparked my interest to engage in debates and forums in and out of school. I started being passionate in expressing my views on several issues of concern which prevailed at the time and my growing fascination for language and communication had all the more encouraged me to attain further awareness in social and political aspects of living. I must admit though that I encountered occasions when interactions were weaving unhealthy arguments instead. In the process, however, I learned to find worth in listening to others with downright humility and how essential it is to be working on relationships that bear positive impact despite inevitable competitions with batchmates. This principle has supported me to yield into a more flexible character that seeks to understand with patience and sincerity even to this day. During early college and the three year s of attendance in the Danube International School, I spontaneously developed love toward philosophical studies which deepened my academic inclinations and involvement with other avenues of learning where public speaking matters with ample essence. Some fellow students under a similar or related field also influenced me to find delight in studying classical literature and poetry which serves as a collective inspiration for my creativity in thought and manner of speech. I recollect having looked up to certain intellectual figures covered in the literary courses and through them, I felt the necessity to contemplate on the real worth of wisdom and acquisition of a revolutionary mind from which acts of profitable reform may be derived to be taken advantage of by the society as a whole. Stepping out of the academe via extracurricular commitment gave me the opportunity to explore communities under crises of varied types. There used to be times when I participated in reach-out projects whi ch were sponsored either by our school or the government and such enlightening experience truly makes a huge difference in one’s perception of life. When we paid visit to poor families, my heart could not help outpouring cries at the view of poverty and a general picture of hopelessness. I needed no effort then to empathize for it was such a revealing moment of truth when reality unfolded itself to break my core and let loose all of the inherent compassion within. At this stage, I told myself that I knew exactly and could discern what my professional desire was going to be like. Due to the actual sights and physical encounter of impoverished communities, the idea of injustice came instantly and I was brought to ponder that such state of economy has chiefly suffered from inequality especially in terms of allocation of goods. For a case as this, there is much that the government could in the absence of corruption or illegal activities. Hence, I decided to pursue law in order th at by securing a position as a lawmaker, I would be able to earn the authority of defending people whose rights

The Social Dimension of the European Union is Weak in Comparison to Essay

The Social Dimension of the European Union is Weak in Comparison to Market Oriented Policies - Essay Example These issues were to be achieved through the use various social action programmes and a social fund which was to be operated at European Union (EU) level. However, Geyer (2000) observes that most nations did not apply the contents of the social policy in reality but opted for state based policies to curb any effects in the market such as recession or depression. Furthermore, the conservative government of Britain which was very much opposed to trade unions was not willing to endorse the policy or what was referred as the social charter. To counter the dissatisfaction with the social policy, amendments were made to the social charter and new issues addressed so as to make it appealing and enhance economic and social cohesion. According to Archer (2000), the social dimension of internal market was to be achieved through various ways. First, it was to foster mobility of labour within the EU member states. To achieve this, the member states had to establish a standard form of hiring prac tices thus the qualifications one gained in his/her state was to be recognized by all members. Members were also to avoid all forms of discrimination in its labour activities especially for women and the handicapped. Vocational training was to be given to ensure all workers had the skills needed to enter the job market. According to Gold (1993), a social fund and a regional fund was to be maintained to assist the poor and the needy such as the handicapped, women and the poor so as to set up small businesses to improve their standards of living and as a source of employment. The final charter thus included such issues as; equality between men and women, formation of worker associations, collective... As the report declares the social policy touches on various issues on how to develop workers by improving their work conditions and living standards. The issues discussed included; harmonization of social systems, labour laws, working conditions, occupational health and safety, formation of trade unions and collective bargaining. Vocational training was also of importance as they impact directly on the labour market. The social policy also aimed at ensuring equality in pay and increased mobility of workers within the single market. This article stresses that the employment policy is an important tool in the social dimension as most of the issues concern employment relations. The responsibility of the policy is shared by the EU and the member states and is aimed at fulfilling various functions. Gold identifies the role of the employment policy which is; to make labour functions better by equipping people with appropriate skills and improving the quality of jobs; to promote sharing of best practices in areas such as employment, poverty reduction, pensions and social exclusion; governing implementation of social security schemes among other roles. Most states thus opt to use own policies to solve problems moreover, the welfare policies of some states and social legislation are not upto the expected EU standards while some other states lack resources to enable them to comply with the requirements of the charter. The willingness to implement the social policy is also affected by the government in place.

The Effects of Class Size on Academic Achievement Essay

The Effects of Class Size on Academic Achievement - Essay Example According to the study the number of teachers employed would also increase necessitating more income, hence reducing teacher-to-student ratio. Dynarsky, Hyman, & Schanzenbach, states that reduction in the class size increases the rate of class attendance by the students. The higher the number of students that attend classes, the higher the academic achievement since many students would eventually graduate and move to the next level. This increment in academic achievement was more significant in some courses that experience high dropouts such as engineering, mathematics, technology, economics, and business studies. From this study it is clear that smaller class size ensures better and closer relationship between the students and the teachers. This close relationship ensures proper understanding of the syllabus for the students, hence better academic achievement, and it also increases students’ understanding in the studies. Small class size has more influence on the academic achievement of young children who may not be able to learn on their own and constantly require teachers’ guidance. Teachers also finds it much easier to understand better and to recognize their students’ strength and weakness and work towards improving their academic achievement. Moreover, large class size, especially in high school has an advantage in being lively owing to there being diverse characters full of fun, high energy, and always exciting. The class is never boring and seems to be a motivation with many students willing to participate. It eventually encourages both teachers and students always to attend classes and hence reducing absenteeism

Human resource Essay Example | Topics and Well Written Essays - 4500 words - 1

Human resource - Essay Example After exploring the salary structure and job performance evaluation, the best ways to increase employees’ salary in accordance to the company’s profit earnings will be explained. Upon exploring the significance of behavioural competencies with the skill development of each employee, decision of organizational study and hr development strategy particularly with the importance of trainings as well as learning and development through an open distance learning will be tackled followed by discussing the importance and impact of employee recognition in the context of employee relation. With regards to trade union issues, the differences between multi-union, single table, single union and partnership will be discussed followed by explaining the benefits and advantages of conducting a collective consultation like redundancy, transform of under takings, health safety, pension, and work place agreement. According to Roy Ballentine of Ballentine Finn & Co.; â€Å"Getting the right people in the right jobs is important because we are running a business that depends on human capital† (Alexander, 2009). It simply means that employing a person with sufficient skills and knowledge to perform a task could enable the organization meet the business objectives. A common problem that most HR managers are experiencing today is that hiring new employees who are capable of performing the job does not literally mean that the newly employed individuals would stay with the company for a long period of time. One of the most common reasons why newly hired employees would decide to leave the company is due to the fact that they could not fit in the organizational culture or the existing team within the department. For this reason, it is a challenge for HR managers to get the right people in position. Organizational culture is a paradigm developed by individuals within the organization which over time forms a strong pattern of behaviour and belief that could significantly affect

Compare and contrast Assignment Example | Topics and Well Written Essays - 1000 words

Compare and contrast - Assignment Example Walter and Holden have very different living situations. Walter is a black man living in Chicago. He drives a limousine for a living. In the beginning, Walter, his wife, son, sister, and mother all live in a small apartment (Hansberry 23-24). Money is equated to happiness in Walter’s mind. He believes if he can finally make enough money all his problems would drift away. Money also equals manhood to Walter. He sees his sister’s friends George and Agasai as the future and the past. Agasai is the African root, whereas George is the future rich, assimilated, black man. Walter knew he needed change, but was unsure how to proceed. Holden, on the other hand, is a white student. He lives in the New York City area. Holden has an older brother, younger sister, and younger brother that died. Holden loves his little sister. He does have roommates, friends, and acquaintances, but cannot really relate to his peers and superiors. During the course of the story, Holden is trying to fi nd himself. He wants to explore his sexuality, personality, and life. Like Walter, Holden wanted change, but was unsure how to proceed. Walter and Holden had more differences than just their situation. Walter was in his 30’s, whereas Holden was a teenager. Walter is very secure in his sexuality. â€Å"Holden is a rebel and all that -- "the most terrific liar you ever saw in your life," "probably the biggest sex maniac you ever saw" -- but he's a softy at heart. He's always pitying people† (Yardley C01).Where Holden understands sexuality norms; he is still uncomfortable with losing his virginity. Walter is married with a son, but Holden is single with not children. Walter is not as well read as Holden. Holden only likes to read, but the rest of his academics are less than stellar (Salinger 24). Walter works, whereas Holden is a student. These are some of the major differences between Walter and Holden. Despite Walter and Holden’s differences, there are many simil arities as well. The similarities are more internal. Both Walter and Holden have dreams. These two characters try to achieve their dreams and goals, but do not want to put forth much of an effort. Walter and Holden do have definite opinions about their peers. Both men are trying to fit into the world and be respected. Walter’s dreams are about being rich. All of his problems would be gone with money. His marriage would be perfect. Walter’s family would be happy. All of his dreams are initially wrapped up in money. Despite dreaming about being rich, Walter does not want to work hard to achieve his goals. â€Å"Walter has many dreams but no plans to make them happen. Walter is obsessed with his dreams. They consume him to the point where he can't really see straight. He believes that everyone should see his way of thinking, and doesn't consider that it's his dream that may not be entirely clear. He'd rather do a get rich quick scheme. He is passionate and ambitious but incredibly irresponsible and childish. Poverty keeps him down but his inability to live in the real world also keeps him down. He's unable to move forward. He wants a world of luxury, immediately without work. He thinks he works hard enough at his ordinary job as a chauffeur† (Price). As a result of not wanting to work, Walter cooks up wild schemes. One wild scheme is to own a liquor store (Hansberry 33). Once Walter gives the money for the store, his friends rip him off.

Human resource Essay Example | Topics and Well Written Essays - 4500 words - 1

Human resource - Essay Example After exploring the salary structure and job performance evaluation, the best ways to increase employees’ salary in accordance to the company’s profit earnings will be explained. Upon exploring the significance of behavioural competencies with the skill development of each employee, decision of organizational study and hr development strategy particularly with the importance of trainings as well as learning and development through an open distance learning will be tackled followed by discussing the importance and impact of employee recognition in the context of employee relation. With regards to trade union issues, the differences between multi-union, single table, single union and partnership will be discussed followed by explaining the benefits and advantages of conducting a collective consultation like redundancy, transform of under takings, health safety, pension, and work place agreement. According to Roy Ballentine of Ballentine Finn & Co.; â€Å"Getting the right people in the right jobs is important because we are running a business that depends on human capital† (Alexander, 2009). It simply means that employing a person with sufficient skills and knowledge to perform a task could enable the organization meet the business objectives. A common problem that most HR managers are experiencing today is that hiring new employees who are capable of performing the job does not literally mean that the newly employed individuals would stay with the company for a long period of time. One of the most common reasons why newly hired employees would decide to leave the company is due to the fact that they could not fit in the organizational culture or the existing team within the department. For this reason, it is a challenge for HR managers to get the right people in position. Organizational culture is a paradigm developed by individuals within the organization which over time forms a strong pattern of behaviour and belief that could significantly affect

Judicial Decisions Essay Example | Topics and Well Written Essays - 3000 words

Judicial Decisions - Essay Example In addition to this there seems to be differing schemes protecting both the landlord and the tenants found in the distinction of the equitable and legal leases. The distinction becomes extremely important as if an interest in land is found to be a lease then one is protected by the Rent Acts, while the licence seems to encompass only limited rights as according to the terms of the arrangement between the parties with minimal state intervention. It is one of the fundamental themes in accepting what a lease is that the period identified in the arrangement between the landlord and the occupier is for a fixed term. In Lace V. Chantler [1944], it was held that a lease for the duration of a war was not a certain period as one could not surely envisage when the war would be over, thus this would be a licence revocable when the war would be over. However, even a short term, for instance a month to month agreement would seem to be satisfying the requirements of the LPA 1925 as each party holds power by notice to determine the continuity of the lease at the end of each month and this saves the arrangement from being uncertain. (Prudential Assurance Co. Ltd v London Residuary Board [1992]) Even time sharing agreements have been held to be tenancies recently (Cottage Holiday Associates Ltd v. Customs and Excise Commissioners [1983], Smallwood V. Sheppards [1895]). Perhaps even here, the underlying fact remains the intention of the par ty which could be evidenced by virtue of the mode of payment and the time period even though this is not an essential element (Ashburn Anstall v. Arnold [1989]). The concept of exclusive possession is also a very important one in the determination of a lease. Essentially, where the occupier could exclude anyone at all and is free to use the land as he wants subject to certain restrictions, this arrangement could easily be termed as a lease. Where a landlord had rights reserved to enter the premises, empty meters and change linen, it was held to be a licence (Appah v. Parncliffe Investments [1964]. A similar analogy could be drawn with the occupation of rooms in hotels and motels. It is normally quite clear to the occupier that he does not have the rights of a tenant with regards to the room he is occupying and his rights only stem from and are limited to the service contract concluded between him and the hotel, etc. Hence, the traditional distinction between a lease and a licenc

Marxism Global Political Economy

Marxism Global Political Economy This paper is aimed at addressing and evaluating the theoretical perspectives of Liberal and Marxist ideas, as well as investigating their theoretical perspectives in relation to International Political Economy (IPE). Researchers studying IPE use a variety of theories for different purposes, such as predicting the stability of economical situations, or predicting economical growth of a state among others. Other political and economical analysts argue that valid predictions are almost impossible because there are too many factors that may have particular influence on the events. Nevertheless, all these people utilize their theoretical knowledge in attempt to get an understanding of the world. However, it is worth questioning the reason for such rich variety of theories being out there. According to Robert Cox (1986), there are two reasons: Theory always has a goal and serves the interests of particular people. For example, the goals of liberal theories are concerned with establishing cooperation and increasing capital, while critical theories (also labelled Marxist) are focused on removing the economic, gender or environmental differences within the society. Both Liberal theories have emerged in the 19th century in Britain during the period of industrial revolution in response to monarchical absolutism. Later in 19th century, Marxism has emerged as a response to the liberal thought. Wealthier states and individuals tend to favour liberal theories, which are in line with their interests and do not threaten their comfort, while those who are less satisfied with their socioeconomic position tend to adopt the critical theories point of view. It is worth noting that it is difficult and almost impossible to prove a theory right or wrong, therefore, evidence can be interpreted in different ways depending on ones goals and views (OBrien Williams, 2007). Therefore different conflicting theoretical perspectives, such as Marxism and Liberalism, have developed. Marxists an d Liberalist mainly differ in their views about the role of individual and role of state in IPE (Raico, 1992). Liberals are concerned about variety of actors ranging from a single individual to particular interest groups, firms and corporations, to state. Nevertheless, liberals starting point for analytical evaluation is the individuals needs; this idea is at the core of neoclassical economic theory. Therefore, liberals look at behaviour of states, firms and individuals in order to analyze global economy, while keeping in mind that the individual is the main actor. The idea is that individuals in their pursuit of self-profit within the competitive environment will benefit and therefore will increase the benefits economic exchange for the masses. Companies and firms play a very important role for the liberals, as they are perceived as a source of economic expenditure and wealth (Jackson Sorensen, 2003). As mentioned above, they believe that state cannot stand as a single actor, due to the idea that it is being influenced by many different factors. Liberals express negativity towards state, si nce they believe that politics should not get involved into the economics. They also, believe that if the market will be free of political influence, which is seen as the force that is distorting the benefits while producing additional costs to the market participants, and will not interfere with the consumption, production and exchange mechanisms then everyone will benefit. Economic liberalists Friedrich Hayeks (1992) slogan laissez-faire is a good example of the liberal view in relation the state. Pluralist (liberal) approach suggests that cooperation is the key and the way forward where people and states can benefit, opposed to the conflict suggested by class-analytic (Marxist) approach. They argue that conflicts should be avoided, and a peaceful resolution should be found through the course of action and agreement of sides that will benefit both, as in liberal view, the world political and economical mechanisms are interdependent rather than anarchical (Connell, 1995). Transnati onal Corporations (TNCs) are believed to benefit both host and home countries, where it boosts economies of host states by means of transfer of capital, access to market, and technology, as well as benefiting the home country where TNC is seen as a mix of capital management skills and technology. Such perspective is referred to as positive-sum game and the idea is that by means of cooperation everyone benefits and prospers. Liberal theorists highlight the fact that in their view the market is located in the centre of economic life and economic progress, which occurs because individuals are pursuing their goals. A liberal theory of comparative advantage suggests that even if one country is producing more goods than another country, trade between the two countries will benefit both. This view is opposed to Marxist theory of zero-sum game, which claims that in order for one to gain the other has to lose. Famous Liberal Political Economists, such as David Ricardo and Adam Smith advocate d state non-interference in free trade and economy. Various well-known slogans have emerged during that period, such as laissez faire (the doctrine of unrestricted freedom in commerce) and mà Ã‚ ¾ndà Ã‚ µ và Ã‚ ° de lui-mà Ã‚ µmà Ã‚ µ (the world goà Ã‚ µs by itself) (Raico, 1977). Contemporary global political economy is mostly being governed according to the principles of liberal ideology. Most forms of economic activity are functioning according to the liberal rules and policy regulations and are based on the goal of free trade. It is evident that nowadays money flows almost freely in and out of countries via stock markets, banks, and big financial corporations. Nowadays liberalism cannot be described with a unitary definition, as different liberal movements have deviated from the core theoretical ideology of liberalism to certain degree thus producing neo-liberal theories that are somewhat different from the ones described by founding fathers of liberalism. It is worth remembering Fukuyamas (1989) work and his speculative prophesy of the end of history, where he argued that liberalism is about to become an only ideology of upmost significance thus ceasing the conflict between the theorists of global political economy. Despite Fukuyamas statement, today, aft er 22 years China one of the most developed economies in the world is still a communist state, as well as few other countries. Nevertheless, most of the countries in the world are dominated by private businesses and corporations with some involvement of the state, as described by Keohane (2002). Liberals suggest that open markets will produce more wealth and will aid economies expenditure around the globe benefiting the humanity. Economic failure is believed to be triggered by the disruptions caused from involvement of the state into the economy. Therefore, liberals are promoting globalization, which they perceive as a force of good that removes artificial boundaries and facilitates growth of production thus contributing to overall wealth of the society (Helleiner, 2003). A set of critical theories have emerged in response to growing popularity of liberalism in 19th century. Unlike liberalists who are looking at individuals and states, these theorists are looking at other units of analysis. The main units of analysis in Marxist theories are class and interest of working class rather than state. Karl Marx and Friedrich Engels are the founding fathers of this political movement and the ones that unleashed the conflict between capitalists and workers. Resolution of this conflict was possible only if workers seized power (Marx and Engels, 1848). Marxist writers reject the significance of the individuals of liberal theory, and focus on the significance of the class instead. Marxists perceive capitalist relations being inherently exploitative (Raico, 1992). There has been a lot of debate in relation to definition of class in the literature; therefore, in this paper class is defined according to OBrien and Williams (2007) as à Ã‚ °rising from à Ã‚ ¾nà   µs pà Ã‚ ¾sitià Ã‚ ¾n in the structurà Ã‚ µ of prà Ã‚ ¾ductià Ã‚ ¾n. Karl Marx himself seen the society as a multi-layered cake, with the bourgeoisie (capitalists) sitting on top, owning and controlling the means of production, and proletariat (workers), who sell their labour to the capitalists as a bottom layer of the cake. Therefore, Marxist followers suggest that the firm and the capitalistic regime itself are exploitative and unfair in relation to working class. Marxists see transnational corporations (TNCs) as tools of oppression and exploitation of the working class, because of their power to centralize and concentrate capital, while expressing the dominance, which is the key feature of imperialism (monarchy). Such perspective suggests the state is representative of class interests and not the communal interests. In this respect, the state has a role of executive committee of the ruling class and sometimes referred to as an independent agent of exploitation by som e Marxist writers (Conway, 1987). This idea of exploitation and dominance among the societies and within them is central to Marxist theories global political economy. According to class-analytic approach to global economy, under capitalism workers are not fairly rewarded for their labour, economic relations are being conflicting and unstable. Meaning, that consequently, the rich will become richer and the poor will become poorer and the gap between the bourgeoisie and the proletariat will continue to increase (Gilbert, 2008). Such economical relations are believed to lead to decrease in wages of labourers, uneven development, as some centres increase their capital and growth at the expense of others, which in its turn leads to conflicts between countries, as well as insufficient consumption and overproduction thus affecting social stability and producing fluctuations in the business sector (OBrien and Williams, 2007). For example, dependency theory suggests that poor countries have faced barriers to further development as the consequence of being economically exploited by developed countries (Dos Santos, 1970). This refers to a zero-sum game described above. Therefore, the conflict between states is unavoidable because of the drive for profit. Consequently, liberals seek protection of their state, which in turn leads to conflict and war. For example, the famous Marxist theory about imperialism written by Vladimir Lenin (1917/1969) encapsulates two explanations of capitalist development. First part of his theory is concerned with growth of financial capital and the coalition of industrial capital and finance to form monopolies that sought to produce profit by means of overseas lending. The second part of Lenins theory is concerned about insufficient consumption in domestic market. Insufficient demand on domestic markets has forced capitalists to enter foreign markets due to inability to maintain their profit rates. Such perspective have lead Lenin to a conclusi on that such competition would inevitably lead to conflict and consequently to war. Marxists also tend to argue against globalization, which in their view represents an ideological intervention into global economy, which acts in support of free markets as well as a tool used to pursue interests of the capitalist power over labourers. Some researchers argued, that globalization facilitated by the neoliberal political movements is an instrument of global management and liberalization and is based on misinformation and deception of the masses (Cox, 1996; Gill, 1993). Another clash between the ideologies has occurred in the 21th century, when members of world elites have tried to alter constitutional laws in favour of neoliberal principles in various institutions, including International Monetary Fund and World Trade Organization. Neoliberals met the opposition of social political movements trying to protect environmental policy, raise work standards, and facilitate gender equity and seek economic justice (OBrien and Williams, 2007). According to economic liberals, market economy is the way to prosperity for all, and should be run according to its own economic laws without the interference of the state. Global market economy is a sphere described by a positive-sum game model, which advocates that economic exchange will maximise profits of firms, individuals and households, and consequently all members of society will benefit from it. Marxists see the economy as an instrument of exploitation of lower social classes (workers); these interactions are highlighted by the inequalities between proletariat and bourgeoisie. Critical theories advocate, the political strategies are being determined by socioeconomic context. The class that exercises economical power also controls the political power of the state. Marxists believe that capitalist development is uneven and is bound to produce conflicts between states and individuals. Global Political Economy can be defined as the relationship between states and markets on an international scale. Research of this relationship has given birth to conflicting Marxist and Liberal theories discussed in this paper. As it was already mentioned above, each theory serves the interests of particular groups of people with particular goals, and unless the major part of the international political society will come to some sort of an agreement and find a way to cooperate, conflicts will always emerge, and conflicts will always result in losses for someone.

Being a Vegetarian Essay -- Argumentative Persuasive Food Health Essay

Being a Vegetarian "Animals are my friends and I don't eat my friends." -George Bernard Shaw Vegetarianism used to be an unusual lifestyle choice. Today it is becoming more common and accepted by mainstream society. While there are many reasons for choosing a vegetarian diet, the most important are health reasons, environmental and economic reasons, and, above all, ethical reasons. Health reasons alone are sufficient grounds for becoming a vegetarian. Research has shown that we do not require meat in our diets and that it is actually healthier to avoid meat. Meat is high in saturated fats which are known to cause clogged arteries Cultures that consume less meat than North America have much lower cholesterol and lower rates of heart disease. For example, Japan used to have a lower incidence of heart disease, as well as cancer, before meat consumption increased. There is also reason to believe that humans have naturally evolved to be herbivores, rather than carnivores. Human teeth resemble the teeth of other herbivores, and human intestinal tracts are long, unlike the short intestines found in carnivores. What is natural is usually healthier, and people who become vegetarians frequently report a feeling of increased energy and well being. There are also environmental and economic reasons for becoming vegetarian. Some people are not aware of these reasons, but a lot of environmental destruction is linked to meat production, especially cattle farming. Huge areas of f...

Television and Media - Effect of TV In The Age of Missing Information :: Exploratory Essays Research Papers

The Effect of Television In The Age of Missing Information Bill McKibben, in his book The Age of Missing Information, explores the impact of television on modern cultures both in America and around the world. In the book McKibben carries out an experiment; he watches the entire television broadcast of 93 separate cable channels for one entire day. In all McKibben viewed 24 hours of programming from 93 separate cable stations, that is more than 2,200 hours of television. His purpose in this formidable undertaking was to determine how much actual information that was relevant to real life he could glean from a day of television broadcasting. McKibben also spent a day camping alone on a mountain near his home. Throughout the book, McKibben compares the two experiences, contrasting the amount of useful information he received from nature, as opposed to the amount of useless, hollow information the television provided. He goes on in the book to make several very important observations about how the television has fundamentally changed our culture and lifestyle, from the local to the global level. Locally, McKibben argues, television has a detrimental effect on communities. The average American television is turned on for eight hours every day. For a third of the day, every American household is literally brainwashed; bombarded with high-impact, low content images which mold the mind of the viewer into whatever the broadcaster wishes. The problem with television at a local level is that it replaces the innate human desire for contact with other humans in a community. Instead of relying on friends, families and community for the day-to-day stability needed to carry on a normal life, American's switch on the television. CNN, the Discovery Channel, Oprah, and Friends, all replace an actual community with a virtual one which in some ways is better than an actual community. In the seductive world of television, someone is always there at 6:00 relating the news. When people begin to rely on the television for the news, weather, entertainment, and companionship, they begin to become less interested in what is going on around them in their community. Take and example which McKibben cites in his book. In the early 1900's people were extremely interested in politics. The American democracy was in full swing and as literacy and education climbed, so did the turnouts at the poles. But ever since the induction of the television into

The Reason of Marshall Plan

In June 5th, 1947, Marshall declared a famous speech in Harvard University. The idea of providing economic aid to the all Europe came on the scene. Between 1948 and the end of 1951, United States channeled $12. 3 billion aid to Western Europe including grants, loans and in-kind transfer. The effects of Marshall Plan are all-encompassing, for example, contributing to the cold war, helping the recovery of European economy and European integration. Someone called in question about its necessity, someone embraced it as the saver of the world.It is wondered what is the deep reason that pushed America to launch the plan. Though many scholars have written about this topic, this paper will call for reassessment of the existing literature based on recent findings, new methodologies. This essay will specifically argue that the main reasons of the launch of Marshall Plan are the threats of communism and the interweaving interest’s network of America and Europe. In the first part, it will display the urgency of 1947 European crisis. In the next part, it will focus on the threats from the communism and inferred with the Truman doctrine declared before.Next, it will analyze the short-term and long-term interests that America could gain from the plan. After the World War II, the Europe showed a sign of fast recovery at the beginning, and soon faced with increasingly worsening situation. Within several months after the war, through large scale reconstruction of the infrastructure, the industry recovered quickly. People were drowned in the prospect of peace and happiness of a fresh start. However, the limits on the raw material and lack of the energy supply constrained the recovery soon.Further worse, during the winter of 1947, because of the heavy snow, roads, bridges, rail links, and water ways were impassible, hindering the obtaining of raw material and transportation of the products. The thawing snows also flooded coal mines, making the production of steel fell backw ard significantly. The summer of same year, was called the hottest and driest since records began, and the drought reduced supplies of hydroelectric power. Disillusionment of hopes and desperation hung over people’s hearts. The European crisis of 1947 was more than the misfortune of natural disaster.The disappearance of Germany from the economy is a deeper reason beneath the desperation. During pre-war period, Germany was the main market of European economy. By 1939, the Germany held 38% of Greece exports and one third imports. During pre-war period, the German Ruhr area exported large amounts of coal to France used for the production of steel. Substitute for Germany, America became the main exporting country to Europe. However, another problem came, the dollar crisis. Most European countries imported large amounts of food, coal and raw materials from America, but they have nothing to sell back.France carried $2049 million of payment deficit for buying coal from America annua lly. The heavy national debts carried by the country brought about the inflation and eroded the confidence of currency. Marshall said in his radio speech: ‘the patient is sinking while the doctors deliberate. So I believe that action cannot await compromise through exhaustion. New issues arise daily. Whatever action is possible to meet these pressing problems must be taken without delay. ’ Marshall claimed that the severe of crisis of Europe and the disagreement between two blocks pushed Marshall or the America to make such choice.Though the plan was initially directed to both eastern and western European countries, it is argued that Marshall knew the refusal of Soviet Union in advance, because soviet had been always against any activity of Germany industry construction and stressed the importance of reparation. Hitchcock argued in his article that the primary trigger of the Marshall Plan was ‘the failure of American policy in occupied Germany’ and the ambi tion of the European recovery developed later. In addition to the economic crisis, the political situation was especially not going well for America.The initial hope for fast recovery was downgraded into the desperation of living. The situation of capitalism was between the beetle and the block . The failure of post-war government turned out to provide a good opportunity for communists. Especially students and working class valued the communism as the only party that could bring a totally different world, create a classless society. As Kenan wrote in his memoir, ‘the pall of fear hanging over Europe in 1947 was preparing the continent to fall, like a ripe fruit, into Stalin’s hands. ’America used the plan as an economic barrier to soviet expansion. As said in a CIA report in April, 1947, ‘The greatest danger to the security of united states is the possibility of economic collapse in western Europe and the consequence accession to power of communist element. ‘ Looking back the Europe in 1957, there are guessing that at best, the Europe would be in decades of poverty and struggle; at worst, Europe will collapse back into civil war, fascism and communism. Truman doctrine is released before the Marshall plan and closely related to the plan.In 1947, March, President Truman told the US congress ‘to help free peoples to maintain in their free institutions and their national integrity against aggressive movements that seek to impose upon them totalitarian regimes. This is no more than a frank recognition that totalitarian imposed on free peoples, by direct or indirect aggression, undermine the foundation of international peace and hence the security of the united states. ’ The Truman doctrine was declared as a proposal to provide economic and military aid to Greece and Turkey for fighting against local communists, or as he named, ‘totalitarianism’.Compared with Truman doctrine, Marshall Plan focused more on the economic aid and the recovery of Europe. However, there is still similar intention between these two plans. If the Truman doctrine is the explicit counterattack to the soviet expansion, the Marshall plan is the implicit one. The short-term interests of the plan, which were not so vital to America, however, were worth to mention. It has claimed by Americans that the primary intention of the plan is good-will for the recovery of Europe and soviet expansion urged them to establish the plan as soon as possible.However, there were also suspicions that the act of America was just self-serving and America was using Europe as an outlet for their goods. What is more, in some areas, the aid plan was not welcomed. It will be argued here that the short-term interests of the plan could be nearly negligible when compared with other reasons. The products were given for free from America and what American people can directly gain profits from is that all goods were distributed through American shi ps and were uploaded by the American dock man. The interweaving interests of America and Europe are prime reason behind the aunch of Marshall Plan. The sink of Europe or the sovietization of Europe did more than harm to America and like domino effects, it will threat the whole America’s safety. The primary concern for the plan is the safety and long-term development of the United States. Between the end of war and the announcement of the plan, there already were loan plans from America to Europe. As additional conditions of the loan, the United States demanded Britain to give up the exchange control and make British currency fully convertible. Similarly, America asked France to abandon the protectionism and allow freer imports and exports.Though these plans failed at last, the intention of America was obvious, contributing to freer international trade, more stable currency exchange and wider international cooperation. The Marshall plan is claimed different from all the previo us plans. First, the choice of whether to take it and how to use it is in the hands of Europe, and the role America played was just advisory. Second, the plan is a long-term strategic program, with the help of European recovery program. Third, the money attached to the plan is enormous, more than any previous United States oversea aid combined.If measured by GDP, the money cost 5% of American GDP, equal to 201 billion dollars in 2004. If measured with the value of dollars, the money is worth 100 billion dollars in 2004. Fourth, the plan is a larger European-scale plan, involved many countries into the plan simultaneously. Nevertheless, compared to the past plans, the declaration of the Marshall plan is another form or another positive trial of the same intention. Opinions of whether to declare the Marshall plan was initially divided within the United States.However, new dealers in most post-war administration favored the plan and viewed it as ‘an opportunity to reconstruct Eur ope in America’s image’. The program of ‘productivity mission’, funded by the Marshall plan, was to bring technical Europeans to learn the American way of economy and business. New dealers in America expected these managers and technicians could take the atmosphere of free trade and business cooperation back to Europe. Underlying the aim of Americanization of Europe, the pursuit of restoring long-term trade partner is more essential reason.A CIA director Allen Dulles said: ‘the plan supposes that we desire to help restore a Europe which can and will compete with us in the world markets and for that very reason will be able to buy substantial amounts of our products. ’ the establishment of closer ties for America with Europe could facilitate future business and political communication, and the decrease in distinction and gap could decrease the possibility of quarrel and war. In conclusion, the declining European economy led to the increasing at traction of communism.Faced with the sinking Europe and aggressive Soviet Union, the American government was pushed to launch the Marshall plan. Aligned with Truman doctrine, it is a diplomatic strategy of America to suppress the expansion of Soviet Union and maintain the common interests of Europe and America. Attached with the plan, there are also American blueprint for a prosperous international trade and cooperation within the western bloc without the interference from Soviet Union. The threats of communism are the main direct external factor that makes the plan available through the congress.The desire for a trade-free Europe and the presumably impossible negotiation with Soviet Union are the main reasons that make the plan come into being. The potential benefits of advancing America-Europe relationships and shaping a freer trade atmosphere are ambitious goals of the new dealers and the plan proves to have subtle but far-reaching influence on the integration of Europe. Word cou nt: 1879 Bibliography Calbraith John, 1998. ‘Interview with prof. J k. Galbraith, 28/11/95’ 12 November 2012 Debouzy Marianne . 1998. ‘ interview with Madame Marianne Debouzy’ 11 November 2012 Eichengreen B. et al. , â€Å"The Marshall Plan: Economic Effects and Implications for Eastern Europe and the Former USSR†, in Economic Policy, 7, (1992) pp. 13-75 online available from [18th October 2012] Ellwood, David W. â€Å"The Impact of the Marshall Plan,† History 74 (October 1989) pp. 427–36. Hitchcock, W.I, ’The Marshall Plan and the creation of the West’ in The Cambridge History of the Cold War, 1 (2010) pp. 154-174. Hogan Michael J. The Marshall Plan America, Britain, and the Reconstruction of Western Europe, 1947-1952 (New York: 1987) Judit, T. , ‘The rehabilitation of Europe’ in Postwar: A History of Europe Since 1945 (New York, 2006) pp. 63-99. Milward, A. S. (1989) â€Å"Was the Marshall Plan Necessary ? † In Diplomatic History, pp. 231–252. Online available from [25th October 2012]Parrish S. D. â€Å"The turn toward confrontation: the soviet reaction to the Marshall plan, 1947† in cold war international history project working papers series ,9 (1994) ——————————————– [ 1 ]. Barry Eichengreen, et al. , â€Å" The Marshall plan: economic effects and implications for Eastern Europe and the former USSR†, in Economic Policy, 7:14 (1992), pp. 16-18 [ 2 ]. Quoted inWilliam Hitchcock, ‘The Marshall Plan and the creation of the West’, in The Cambridge History of the Cold War, 1:8 (2010),p. 156 [ 3 ]. Ibid. , p. 157 [ 4 ]. Ibid. , p. 155 [ 5 ].Tony Judt, â€Å"The rehabilitation of Europe†, in Postwar: A History of Europe Since 1945 (New York,2006), p. 91. [ 6 ]. Ibid. , p. 95. [ 7 ]. Quoted inWilliam Hitchcock, ‘The Marshall Plan and the creation of the West’, in The Cambridge History of the Cold War, 1:8 (2010),p. 156. [ 8 ]. Calbraith John, 1998. ‘Interview with prof. J k. Galbraith, 28/11/95’ 12 November 2012 [ 9 ]. Debouzy Marianne . 1998. ‘ interview with Madame Marianne Debouzy’ 11 November 2012 [ 10 ]. Tony Judt, â€Å"The rehabilitation of Europe† , p. 91. [ 11 ]. Ibid. , p. 93. [ 12 ]. Quoted in Tony Judt, ‘The rehabilitation of Europe’, p. 94.

Khushwant Singh’s “The Wog” Essay

Khushwant Singh’s story entitled â€Å"The Wog† is a depiction of Indian culture. Indian’s tradition was merely focused on the religion and cultural composition of their society. Every action must be granted by their Gods. This is symbolization of conservatism and illiteracy not literally but through the emotions and psychological circumstances of the protagonist. In this story, the main character had a hard time thinking of his marriage life. He really does not want to get marry because according to the Vedas, marriage is the third of all the four levels that they obtained during their lifetime. Sen, the main character felt this kind of scenario that he is not old enough to face a new beginning – the third part of his life because it means that his death become nearer. However, his bride is the most excited person of all. She loved Sen so much that is why she is willing to accept everything about him. This story also showed how a woman was portrayed in the society of India. Man is the manipulator of everything while the woman will abide to her husband and will surrender everything for him. Based on my understanding to the text, I have seen that the story made a significant point of view towards the issue of culture, religion, and society in India. It is a depiction of values and personalities that people should need to understand in an Indian. In the beginning of the story, Singh thoroughly described the setting through the establishment of the characters. The conflict of the story is that Sen does not want to get married at his age. As a resolution at the end, I have seen that the author resolved the conflict. She lets her character face his fear and agony. She conveyed in her story how a man should be portrayed in the society – fearless and masculine. Reference Singh, K. The Wog. pp. 293-310

Consumer Behavior Sample Exam (Master)

| |1. |The process of the exposure, attention, and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | | | | | | | |b. | | |seeing | | | | | | | |c. | | | |thinking | | | | | | | |d. | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |a | | | | | |2. |An online shopping experience in which you can try on clothes is an example of which of the following? | | | |a. | | | |4D reality | | | | | | | |b. | | |differential reality | | | | | | | |c. | | | |modern reality | | | | | | | |d. | | |augmented reality | | | | | | | |e. | | | |digitized reality | | | | | | | | | | | | | | |User Responses: |d. | | | | | |3. |Which of the following senses is most closely linked to the limbic system? | | | |a. | | | |taste | | | | | | | |b. | | |touch | | | | | | | |c. | | | |smell | | | | | | | |d. | | |sound | | | | | | | |e. | | | |sight | | | | | | | | | | | | | | |User Responses: |c | | | | | |4. | Marketing messages that have a clearly defined stimulus as the focal point make use of which of the following principles? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |schema principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | | |figure-ground principle | | | | | | |e. | | | |principle of similarity | | | | | | | | | | | | | | |User Responses: |d. figure-ground principle | | | | | |5. |Bertie Bott’s Every Flavor Beans are an example of which of the following? | | | |a. | | | |fictional reality | | | | | | | |b. | | |product placement | | | | | | | |c. | | | |augmented reality | | | | | | | |d. | | |product positioning | | | | | | | |e. | | | |hyperreality | | | | | | | | | | | | | | |User Responses: |e. | | | | | |6. |Which of the following best exemplifies a difference between absolute threshold and differential threshold? | | | |a. | | | |Absolute thresholds are defined by the j. n. d. , whereas differential thresh olds are scientifically measured. | | | | | | | |b. | | |Absolute thresholds are the same between all people, whereas differential thresholds vary depending on the person. | | | | | | | |c. | | | |Differential thresholds do not rely on relative difference, which is a key factor of absolute thresholds. | | | | | | | |d. | | |Differential thresholds constantly change, whereas absolute thresholds remain the same. | | | | | | | |e. | | | |Differential thresholds apply to the difference between two stimuli, whereas absolute thresholds apply to only one. | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |In large portions of the developing world, refrigeration is a luxury. Because of this, ice cream and cold Coca-Cola are viewed as status| | | |symbols. In creating an advertising campaign for a new ice cream, advertisers may wish to draw on the strong feelings associated with | | | |cold products by utilizing which of the following? | | |a. | | | |evaluation | | | | | | | |b. | | | |sensory perception | | | | | | | |c. | | |hedonic consumption | | | | | | | |d. | | | |sensory inputs | | | | | | | |e. | | |attention | | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Which of the following is a similarity between the emotional impact and the design of a product? | | | |a. | | |Both are key elements of the marketing strategies of Proctor and Gamble. | | | | | | | |b. | | | |Both have an increasing impact on consumers’ buying decisions. | | | | | | | |c. | | | |Both are less important than price and product quality. | | | | | | |d. | | | |Both matter only when marketing items that are household staples. | | | | | | | |e. | | | |Both are shown to be more important for older consumers. | | | | | | | | | | | | | | |User Responses: |b | | | | | |9. |You notice a giant new billboard when driving to work one day. It has been cut out in the shape of the car it is advertising, and its | | | |bright red color continually catches your att ention, as you look at it out of the corner of your eye as you drive. The marketing team | | | |behind this ad was likely trying to create which of the following? | | | |a. | | |discrimination | | | | | | | |b. | | | |contrast | | | | | | | |c. | | |adaptation | | | | | | | |d. | | | |relevance | | | | | | | |e. | | |exposure | | | | | | | | | | | | | | | |User Responses: |b | | | | |10. |You grew up drinking ginger ale only when you were sick. Now, you associate ginger ale with being sick but well-taken care of. This is | | | |an example of which of the following? | | | |a. | | | |belief | | | | | | | |b. | | |gestalt | | | | | | | |c. | | | |memory | | | | | | | |d. | | |sublimination | | | | | | | |e. | | | |schema | | | | | | | | | | | | | | |User Responses: |e | | | | | |11. |Which of the following most likely does NOT represent a key factor in Method’s ability to secure a major contract with Target over more | | | |traditional brands, such as Proctor and Ga mble? | | | |a. | | |a move away from traditional, staid forms of marketing | | | | | | | |b. | | | |an increased emphasis on emotional impact and surprise | | | | | | | |c. | | |the appeal of a tried and true, high-quality product | | | | | | | |d. | | | |the use of a unique, aesthetically pleasing design | | | | | | | |e. | | |a realization that consumers want unusual, exotic products | | | | | | | | | | | | | | |User Responses: |c | | | | | |12. |As technologies improve, which of the following marketing techniques do you expect to see expand in use? | | | |a. | | | |psychophysics | | | | | | | |b. | | |trade dress | | | | | | | |c. | | | |hedonic marketing | | | | | | | |d. | | |subliminal messaging | | | | | | | |e. | | | |augmented reality | | | | | | | | | | | | | | |User Responses: |e | | | | | |13. |As debate rages over whether there are some places that should inherently be off limits to advertisements, which of the following might | | | |present an additional arg ument from a marketing perspective towards keeping some spaces sacred? | | | |a. | | | |Advertisements may have a negative impact on brain function and young children’s ability to focus. | | | | | | |b. | | | |Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. | | | | | | | |c. | | | |Maintaining natural beauty and untouched places is critical so that these images can be used for marketing campaigns. | | | | | | | |d. | | |Consumers have only limited attentions, so offering them certain breaks will make them more likely to pay attention to ads in other | | | |places. | | | | | | | |e. | | | |It is important for advertisers to stay on the good side of consumers; otherwise, marketing would cease to be effective. | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |As the economy begins to recover after the global banking crises of 2009 and 2010, which might you expect to see? | | | |a. | | |increased pac kage sizes | | | | | | | |b. | | | |less frivolous product placement | | | | | | | |c. | | |higher differential thresholds | | | | | | | |d. | | | |more sensory marketing | | | | | | | |e. | | |better advertising campaigns | | | | | | | | | | | | | | | |User Responses: |a. | | | | |15. |Considering what you know about sensory marketing, which of the following would most likely NOT have contributed to the success of | | | |Apple’s iPhone? | | | |a. | | | |subliminal messaging | | | | | | | |b. | | |emotional impact | | | | | | | |c. | | | |use of the haptic sense | | | | | | | |d. | | |an aesthetically appealing design | | | | | | | |e. | | | |a natural user interface | | | | | | | | | | | | | |User Responses: |a | | | | | |16. |You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how | | | |you will not only appeal to hedonic consumption, but also ensure that your message will be heard by con sumers. | | | | | | | | | | |1. |Which of the following is NOT an example of a sensation? | | | |a. | | | |thought | | | | | | | |b. | | |texture | | | | | | | |c. | | | |light | | | | | | | |d. | | |sound | | | | | | | |e. | | | |odor | | | | | | | | | | | | | | |User Responses: |a. thought | | | | | |2. |The process by which people select, organize, and interpret sensations is known as which of the following? | | | |a. | | | |attention | | | | | | | |b. | | |exposure | | | | | | | |c. | | | |perception | | | | | | | |d. | | |information processing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |c | | | | | |3. |Which of the following companies capitalized on consumer desire for pleasing product design? | | | |a. | | | |Clorox | | | | | | | |b. | | |Walmart | | | | | | | |c. | | | |Proctor and Gamble | | | | | | | |d. | | |Coca-Cola | | | | | | | |e. | | | |Method | | | | | | | | | | | | | | |User Responses: |e | | | | | |4. |Brai n scans of consumers have shown that respondents show the fastest reaction times to which of the following? | | | |a. | | | |aesthetically pleasing packaging | | | | | | | |b. | | |well-known brands | | | | | | | |c. | | | |unique products | | | | | | | |d. | | |low pricing | | | | | | | |e. | | | |luxury goods | | | | | | | | | | | | | | |User Responses: |a | | | | | |5. |Which of the following best describes the haptic sense? | | | |a. | | | |sound | | | | | | | |b. | | |sight | | | | | | | |c. | | | |sight | | | | | | | |d. | | |touch | | | | | | | |e. | | | |smell | | | | | | | | | | | | | | |User Responses: |d | | | | | |6. |Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? | | | |a. | | | |subliminal marketing | | | | | | | |b. | | |flash marketing | | | | | | | |c. | | | |competitive marketing | | | | | | | |d. | | |over marketing | | | | | | | |e. | | | |sensory marketing | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |The science of how the physical environment is integrated into our personal, subjective world is referred to as which of the following? | | | |a. | | | |biology | | | | | | | |b. | | | neuroscience | | | | | | | |c. | | | |psychophysics | | | | | | | |d. | | |sensology | | | | | | | |e. | | | |perceptional psychology | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Combining a physical layer with a digital layer is known as which of the following? | | | |a. | | | |augmented reality | | | | | | | |b. | | |four dimensional reality | | | | | | | |c. | | | |digitized reality | | | | | | | |d. | | |differential reality | | | | | | | |e. | | | |web-based reality | | | | | | | | | | | | | | |User Responses: |a. augmented reality | | |9. |All of the following are factors that determine which stimuli consumers process EXCEPT which? | | | |a. | | | |perceptual defense | | | | | | | |b. | | |perceptual vigilance | | | | | | | |c. | | | |experience | | | | | | | |d. | | |attention | | | | | | | |e. | | | |adaptation | | | | | | | | | | | | | | |User Responses: |d | | | | | |10. |Tiny figures inserted into magazine advertising via high-speed photography or airbrushing are forms of which of the following? | | | |a. | | | |sensory overload | | | | | | | |b. | | |subliminal messaging | | | | | | | |c. | | | |attention | | | | | | | |d. | | |rich media | | | | | | | |e. | | | |perceptual filters | | | | | | | | | | | | | | |User Responses: |b. subliminal messaging | | | | | |11. |Which of the following is the process of assigning meaning to sensory stimuli? | | | |a. | | | |imprinting | | | | | | | |b. | | |interpretation | | | | | | | |c. | | | |relevance | | | | | | | |d. | | |priming | | | | | | | |e. | | | |expectation | | | | | | | | | | | | | | |User Responses: |b. | | | | | |12. |Which of the following principles states that one part of a stimulus will dominate while other parts recede? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |figure-ground principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | |principle of similarity | | | | | | | |e. | | | |schema principle | | | | | | | | | | | | | | |User Responses: |b. | | | | | |13. |The process of making real what is initially simulation is referred to as which of the following? | | | |a. | | | |price leadership | | | | | | | |b. | | |subliminal perception | | | | | | | |c. | | | |reverse product placement | | | | | | | |d. | | |hyperreality | | | | | | | |e. | | | |perceptual positioning | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |Which of the following is one of the three basic components of a marketing message? | | | |a. | | | |size | | | | | | | |b. | | |sign | | | | | | | |c. | | | |shape | | | | | | | |d. | | |index | | | | | | | |e. | | | |color | | | | | | | | | | | | | | |User Responses: |b. | | | | 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reception? Eyes/nose/ears/brain/mouth 3. The immediate response of our sensory receptors to basic stimuli is known as which of the following? Perception/sensation/attention/exposure/information processing 4. Target used consumer appreciation for great design to make all of the following designers household name EXCEPT which of the following?Philippe starch/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of companies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The Limbic system is a characteristic of which sense? Smell/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to remember a product in a positive and unique way, is referred to as which of the following? Phoneme/ visual cue/trade dress/sensor y signature/audio watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the following is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a first down in football/goggle goggles/iButterifly/ video games 10. The fact that consumers are more likely to be aware of stimuli that relate to their current needs is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilance 1. Embeds are forms of which of the following: Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics: Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the following:Schema/priming/expectation/imprinting/interpretation 14. Which of the following is a way that signs or symbols can connect to products: Size/sign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as: Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership |Which of the following principles states that people are likely to fill in the pieces in an incomplete picture, often without realizing it? |(1point) | | | |[pic][pic] | |[pic]schema principle | | | | | | | | | | |[pic][pic][pic] | |[pic]principle of interpretational bias | |[pic] | | | | | | | | | |[pic][pic][pic] | |[pic]closure principle | | | | | | | | | | | |[pic][pic] | |[pic]principle of similarity | | | | | | | | | | | |[pic][pic] | |[pic]figure-ground principle | | | | |